10 Key Web Design Strategies To Improve User Readability

Ben Tippet

Web design plays an important role in creating a user-friendly website. It should not only be visually attractive but also easily readable to its users. To ensure this, the 10 key strategies for web design that aim to improve readability can come into play, these tactics help make content engaging and accessible for visitors of all kinds. In summary, if you want your website’s message to reach people effectively, then keep those ten rules in mind!

In our role as web designers in Perth, we’ve observed that business owners frequently concentrate so much on perfecting the web design that they overlook the significance of poor readability of content in shaping the user experience. The reality is, that the readability of your content is equally vital as the branding and web design elements. Investing in a top-notch web design service is futile if the content isn’t easily readable. To put it plainly, even the best content will fall flat if it lacks readability.

Key Takeaways

  • Choose the right fonts and font sizes for optimal readability.
  • Utilise white space, visual hierarchy, and bullet points to improve user experience.
  • Gather feedback from users & test readability with tools to optimise website performance.

Choose the Right Fonts and Font Sizes

A person looking at different fonts on a computer screen

Selecting the perfect font type and size is crucial to ensure a user-friendly website experience. Choosing from an array of fonts can be daunting, but it’s possible to find one that looks great while still allowing users to access content with ease. Combining usability with aesthetics in order to attain readability for your site visitors may seem difficult at first. If approached thoughtfully, the task doesn’t have too much difficulty attached.

Serif vs. Sans Serif

For websites, sans serif fonts are typically the better choice when it comes to readability. These types of typefaces have no strokes at the end of each letter and appear less cluttered on screens, a major benefit for those with visual impairments accessing your content. Serif fonts should be used mostly in print materials like books or magazines, while blogs and other digital resources look best in their sans serif font counterparts.

When selecting between these two font categories for web-based platforms, make sure that you consider who is using them (your target audience) as well as which devices they may choose to view your website from. This will help ensure optimal readability all around.

Font Size Guidelines

Font size plays an essential role in making sure texts are legible across various devices and platforms. It is suggested that for the body text on a website, font sizes should be at least 16 pixels or bigger. While headings can use larger ones so they don’t take too much space or strain eyes when reading.

Different devices and types of gadgets as well as screen readers might need adjustments to their respective font sizes to provide a better experience while consuming content.

Optimise Line Height and Spacing

A person adjusting line height on a computer screen

Optimising line height and spacing is an essential aspect of enhancing readability for users. A good text layout, with appropriate space between lines and paragraphs, creates a visually pleasing look while reducing clutter to make it easier for people to understand the content. By structuring texts into separate sections, it allows readers to digest more easily the information being presented. Line height and user comprehension should be taken into account when formatting paragraph structures in order to maximise readability.

Line Height

In web design, line height is an essential factor for website readability. It’s advised to adjust line length, the vertical space between lines of text by making it 1.5 times bigger than the font size used so that users have enough room to process information and avoid eye strain when reading content on a website.

Letter and Word Spacing

When designing a web page, letter and word spacing play an important role in providing readers with the best possible experience. Adjusting these measurements between 0.05em and 0.2em is essential to optimise readability as well as maintain aesthetic appeal for your website overall. Feel free to experiment by altering different values of letter spaces until you find which works best within this range – it could vary depending on what style or typography you have chosen!

Utilise White Space Effectively

A person looking at a web page with a lot of white space

When it comes to web design, white space or negative space should not be neglected. This empty area can be utilised in order to create a well-structured layout which enhances readability. Creating an attractive and easy-to-understand website with the strategic use of free space is attainable, all you need to do is ensure that sufficient white room exists throughout your work.

Benefits of White Space

White space is a vital part of web design, providing multiple benefits for users. It divides up the various elements on a webpage so that it’s easier actual users to take in and comprehend what they’re looking at. White space creates pauses between these pieces which allow people to concentrate their focus on the relevant content – such as images or call-to-action buttons, rather than be overwhelmed by clutter from other parts of the site. On top of this, white space adds an airy touch making visitors more welcome overall when visiting your website too!

Balancing White Space

When it comes to design, striking the right balance between white space and other elements is essential. To achieve a sense of structure in your page’s layout, ensure appropriate margins and padding are used, this can help create equilibrium between different parts on display. Adjusting line spacing or letter spacing effectively will enable you to provide clear distinctions among headings/subheadings & body text so as improve readability for all users who access your website. By managing these aspects carefully one can build an aesthetically pleasing interface with fluid content flow that appeals to varied audiences!

Implement Visual Hierarchy

A person looking at a web page with different design elements

In web design, visual hierarchy is an essential concept and arranging elements of a website in order to create the best user experience. It greatly contributes to how easily users can find what they’re looking for on your page or site. Although it may be hard at first, mastering this technique doesn’t have to seem so daunting! The goal is always helping viewers get all necessary information from your webpage with ease. When executed correctly, using strategies such as placing most relevant content prominently will effectively make sure website visitors are able to access important information quickly and without any problems while navigating through the various pages of the website itself.

Size and Color

Size and hue can be advantageous tools to draw attention to key points and sections of a website as well as establish an evident visual structure. For instance, using darker colors for headings while employing lighter tones for the body text allows one to see this organisation easily. By utilising larger font sizes on crucial elements it is possible draw users’ attention quickly towards these areas. By tactfully considering design features such as color and font size, you are able to create both attractive websites that will also allow people to navigate them with ease.

Text Hierarchy

Utilising headings, subheadings and typography can enhance readability. This ensures that readers are able to easily identify the data they need in no time at all. Setting up a clear hierarchy of text lets you provide an agreeable experience for different kinds of users on your website as well as advance overall comprehension by arranging elements cleverly.

Prioritise Mobile-Friendly Design

A person looking at a mobile device with a website on it

As more users move to mobile devices for website access, it is important that the webpages are optimised and accessible on all kinds of gadgets. By utilising responsive design principles with a focus on mobiles first, an effective site can be created which adjusts according to varied device sizes and types. Responsive design is a technique whereby websites adjust themselves in response to various screen resolutions and dimensions without any loss of information or disruption in tone.

Responsive Design Principles

Responsive design is an approach that allows webpages to accommodate different screen sizes and devices, all while providing a smooth user experience. This includes making use of liquid grids, responsive images and media queries which guarantee content rearrangement dependent on device resolution.

By following key principles related to this concept, you can make sure your website caters for every kind of user’s needs without compromising its friendly interface or functionality.

Mobile-First Approach

Taking a mobile-first approach focuses on providing the best user experience for people browsing sites from their phones. This means developing and designing the website with smaller screens, touch interactions and ensuring that it is accessible to all users in mind before creating a desktop version. By concentrating on optimising usability of mobile devices first, time spent implementing these features can be reduced while also offering customers an improved viewing experience. This strategy guarantees webpages are readable across multiple platforms.

Use High-Quality Images and Captions

A person looking at a computer screen with a high quality image

Using high-quality images on your website can really help its overall readability and appeal. These visuals not only give it a more attractive look, but also support the content you are displaying while conveying your message accurately.

To that, captions used for these photos should be effective too so as to add greater value to the site’s readability level.

Image Selection

When designing your website, selecting the right images involves various criteria such as relevance and quality. It is necessary to pick visuals that are pertinent to what you’re conveying while also being attractive enough for your target audience. In order for a polished look, use high-quality pictures. Optimising them for online usage by resizing or compressing accordingly so users have an easy experience accessing it on the web.

Effective Captions

An image showcasing the 10 key web design strategies to improve user readability for effective captions.

Creating effective captions can be vital in improving content readability and user engagement. Such a caption should give informative information, catch the interest of users, and supplement the image it is linked with. By forming relevant captions, you provide context to present information about your images, which improves overall interaction for readers. Making sure that alternative text (alt text) are used on photos allows those who have visual impairments access to them too!

Optimise Paragraph and Sentence Structure

A person looking at a computer screen with a paragraph of text

To ensure readability of a website, refining the sentence and paragraph structure is paramount. To achieve this goal, crafting shorter sentences in concise paragraphs can be advantageous. Exploring ways to improve your writing style with regards to these components will likely lead to improved comprehension for visitors. Thus it’s important that we focus on utilising succinct phrases when constructing our words as well as having clear organisation for our written content.

Shorter Sentences

Shorter sentences make for an easier read and aid understanding. You should strive to keep each sentence between 45-75 characters long. Avoid using jargon or complex phrases. This allows more people to understand the content quickly and with minimal confusion. Readability can be greatly improved by utilising plain language instead of technical terms!

Concise Paragraphs

Making content more digestible by structuring it into shorter and focused paragraphs can help users understand and comprehend the information better. Aim to include only one primary point in each paragraph that is succinct, making sure readability isn’t compromised.

Adding subheadings and bullet points to blog articles will enhance organisation of the material, allowing for improved scan-through from readers, ultimately resulting in a more pleasant reading experience overall.

Incorporate Bullet Points and Lists

A person looking at a computer screen with a list of bullet points

Using bullet points and lists can boost your website’s readability, making it easier for users to access the information they need quickly. These elements are key in designing a user-friendly site that delivers all important facts clearly.

Benefits of Bullet Points

Bullet points can be beneficial in terms of readability, aesthetics and better information absorption. They help organise content into concise sections which makes it easier for users to comprehend quickly.

By using bullet points you are able to emphasise key facts while making your text more attractive at the same time.

Creating Effective Lists

For improved readability and user experience, it is necessary to make list items brief yet comprehensive. Consistent formatting, headings or subheadings also play a crucial role in helping users locate information efficiently. By adhering to these principles, you can create lists that are both informative and engaging for all your website’s users.

Gather User Feedback and Test Readability

A person looking at a computer screen with usability testing tools

For a successful website journey, the readability of separate content on your site must be continually improved to meet user expectations and achieve objectives. A great way to identify areas where changes are needed is by conducting usability tests and gaining insights from user feedback. It’s essential for grabbing users’ attention in order to provide an excellent experience with your platform.

Understanding what customers want allows you to make better decisions when it comes to improving the readability of unrelated content on your website as well as attract more visitors.

Usability Testing

Gaining valuable feedback is key to enhancing a website’s user experience and design. That’s why usability testing can be so beneficial, allowing you to utilise tools used to observe real users interacting with your site and collect data on their journey such as task completion success rate, satisfaction level, or any problems they may have encountered. To make the most of this process, there are several helpful tools available like UserTesting.com, Hotjar or UsabilityHub which will help obtain insightful results for improvements.

Utilising Tools

To improve your website’s user experience and readability, there are various resources that can be employed. Readable, Hemingway Editor, Grammarly and Yoast SEO all offer a range of tools to help tackle any issues pertaining to grammar or syntax as well as other common readability problems. By properly utilising these services, you will make browsing more enjoyable for your users. Sentence structure is one area in particular that could significantly benefit from using such resources. They give the opportunity to identify irregularities while helping ensure clarity within written content presented on websites.


To sum up, optimising your website’s readability is not just about appearance, but also ensuring that the content available to users is easy for them to understand and engages their interest. By adopting the 10 key web design strategies discussed in this blog post, you can create an appealing site which visitors will be delighted to explore and consume. It’s vital you constantly gather feedback from end-users as well as test out how user friendly your platform really is so it remains accessible and readable by those who matter – your target audience.

For those seeking to enhance their website’s readability, consider collaborating with a specialised web design service like ours, staffed by skilled web designers here in Perth. We’re experts not just in the principles of content readability, but also in the myriad techniques required to craft an engaging user experience for anyone visiting your website.

By applying these tactics into web development, not only are you constructing a visually attractive page, but making sure all of its contents are easily attainable with clear comprehension expected from people interacting with it — leading to higher levels of customer satisfaction consequently resulting in more engagement and improving overall effectiveness too! Don’t put off upgrading the readability aspects of your own website any longer. Do something today and watch what happens next. Contact the team at Perth Digital Edge to elevate your brand and stay ahead of the competition. Find your digital edge today.

Frequently Asked Questions

How do I make my website more readable?

To make a website more readable, it is recommended to increase the font size and line height, create contrast between text color and background color, use narrow lines for easier scanning of information, and add subheadings as well as bullet points. Images can also be included in order to draw the user’s attention further. Short sentences should also be used whenever possible.

What is readability in web design?

When creating a website, it is essential to consider readability and legibility in web design. Readability refers to the layout of visuals, fonts and text so that visitors can easily understand what they are seeing when browsing the site. Legibility concerns how distinct each font type looks against one another, something which should also be taken into consideration during web development processes. These two important elements together must both be considered for successful outcomes on a webpage designed by professionals.

How does design affect readability?

The way text is designed can have a major impact on its readability. With good contrast, it becomes much easier to scan and comprehend the words. If there’s not enough contrast between the elements of a page or document, reading will become more laborious and less enjoyable.

What are the readability principles?

Creating a document or publication that is readable requires utilising readability principles like font size, typeface, contrast between colors, letter spacing and line height, as well as repetition of elements for alignment. Word choice, sentence length and style combined with color combinations plus background texture all play an important role in the overall quality of readability.

How does the choice of font and font size affect website readability?

The readability of a website is greatly impacted by the selection of font size and type, influencing how users interact with the content. Both factors must be carefully considered when designing for optimum user experience.

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