In today’s busy market it’s hard to stand out from the crowd. At the heart of this is effective branding and a logo can be a powerful way to make your brand memorable. Did you know logos aren’t one size fits all? Before you start designing your business logo it’s essential to know the type and style you want. Logos can be broken down into five main types: wordmarks, lettermarks, brandmarks, combination marks and emblems. Keep reading to find out more about each and which one is right for your business.
1. Wordmark:
Also known as a logotype, a wordmark is a text only logo that uses the company name. Whether based on custom fonts or handwriting styles this is a simple design that exudes confidence and stability by using just the brand name. Iconic examples are Coca-Cola, Facebook and Google.
2. Lettermark:
Also known as a monogram logo, a lettermark uses the brand’s initials instead of the full name. This is perfect for businesses with long or difficult names, making them more memorable especially in international markets. Famous examples are NASA and Electronic Arts (EA).
3. Custom Design:
To create a custom logo you need to go beyond the obvious. While initial sketches may look similar, true innovation comes after a few iterations. Your logo doesn’t have to be a literal representation of your industry; for example a fast food logo doesn’t have to be a burger. Think outside the box and go for bold concepts that fit your brand.
4. Brandmark:
A brandmark or pictorial mark is an image or symbol of the brand. This can create a deeper emotional connection with your audience as images often resonate more instinctively than text. Famous brandmarks are Apple’s apple logo and Nike’s ‘Swoosh’.
5. Combination Mark:
This style combines a wordmark and symbol so you can visually represent your brand and state its name. Perfect for new or lesser known brands, combination marks are unique and easier to trademark. Notable examples are Xbox, McDonald’s and Microsoft.
6. Emblem:
An emblem is text within a symbol, like a badge or seal. Less flexible than combination marks, emblems convey authority and authenticity which is why they’re popular with schools, charities and government agencies. Famous emblems are Ford, Starbucks and MasterCard.
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Get in touch with the PDE team to lift your logo and branding. For an awesome graphic design we’ll collaborate with you to craft a logo design that’s uniquely yours, tailored to your specific needs.
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