YouTube has become a force to be reckoned with in social media over the past 10 years, sitting alongside giants like Twitter and Facebook. Video marketing has changed the advertising landscape and YouTube is the biggest opportunity for brands to connect with their audience. With over 30 million daily global visitors YouTube is a convenient and portable alternative to TV which is tied to one location. This has led to the rise of online video advertising and it’s a must have in any modern digital marketing strategy. Successful video ads on YouTube have taken many brands to new heights. With YouTube marketing you can target specific audiences by demographics, interests or even the videos they watch so you can get maximum engagement and penetration for your brand.
YouTube Ad Types
YouTube has many different types of ads each with its own characteristics that can impact your marketing strategy. Knowing the different YouTube ad formats will help you choose the one that will get you the most impact and reach. Here are the YouTube ad types available:
Instream Ads
These ads play for 5 seconds before a video and the user can skip them. Those 5 seconds are crucial as this format is often considered one of the best ways to get brand interaction.
In-Video Ads
Appears at the top of the user’s recommendation list while a video is playing, this ad format is designed to catch the viewer’s attention without being too intrusive.
Bumper Ads
Only 6 seconds long and non-skippable these ads can deliver a big message if done right. Their short length makes them perfect for mobile audiences.
Masthead Ads
Appears on the YouTube homepage for 24 hours, this ad type gives you maximum exposure. Anyone visiting the site during that day will see your brand so you get broad awareness of your message.
What To Do Next
Thinking of running a YouTube ad for your brand? Look no further than Perth Digital Edge. As YouTube advertising experts we can guide you through the complex world of YouTube marketing. Our expertise in ad campaigns includes selecting the right target audience, taking you through the creative process and making sure your ad is attention grabbing and persuasive for your business.
Get in touch with us today and talk to one of our YouTube ad consultants and start your video marketing campaign today. At PDE we specialise in video marketing services and create customised and effective YouTube ads for your audience.
