Optimising your website with a technical SEO site audit is crucial for digital marketers, but manually conducting the audit can be a tedious and time-consuming process. To streamline the process, trusted technical SEO audit tools are available to help identify and resolve website issues that can impact search rankings. To save you time and effort, we’ve compiled a list of the top 10 technical SEO audit tools that every digital marketer should be aware of. In this list, we’ll delve into the key features of each tool, explain how it can make your website more search-engine friendly, and provide instructions on how to access them.
10 Best Technical SEO Audit Tools
Google Search Console
Overview: Google Search Console is a free tool from Google for marketers, web developers and website administrators to monitor their website in Google search results easily. With this tool users can get insights into their website’s performance, track search queries and clicks, detect and fix website errors and more.
Features & Benefits: Google Search Console has a range of tools and reports to help users identify and diagnose common technical SEO issues. With this free tool users can make sure Google’s web crawlers can access all pages on their site, verify new pages are being indexed as expected and get alerts for indexing or spam issues. Besides technical SEO features the console also allows marketers to review their entire backlink profile and track their keyword rankings on the search engine results pages (SERPs). With this set of tools and insights users can get a better understanding of their website on Google and make data driven decisions to improve their search engine presence.
Pricing & Access: Free! Follow the link above to get started. In a few clicks you can set up your account and get access to a range of tools and reports to monitor and optimize your website’s search engine performance.
GTmetrix
Overview: GTmetrix is a reporting and performance analysis tool that will alert you to technical issues on your website that can affect site speed and user experience. As Google puts more emphasis on user experience as a ranking factor, it’s important to make sure your website is optimized for fast loading times. Research has shown that improving loading times and other user experience factors can have positive impact on search engine rankings. With GTmetrix you can get valuable insights and recommendations to optimize your website’s performance and improve your search engine presence.
Features & Benefits: GTmetrix collects performance data from your website and runs it through the same rules as Google PageSpeed Insights and Yahoo! Y Slow. It then gives you a performance score and indexed rating relative to other users on the platform. Now you can objectively measure your page speed and compare to other websites. Once you have this data the next step is optimization. GTmetrix helps you visualize how page load times relate to total page size and total number of requests so you can identify the best ways to improve user experience on your website. With this data you can make informed decisions to improve your website’s performance, climb the search engine results pages (SERPs) and deliver better experience to your visitors.
Pricing & Access: GTmetrix has a robust free version that allows you to monitor up to 3 URLs. While access to report filters and additional features is limited, the free version still gives you valuable insights into your website’s performance. For more features and priority access to the analysis server you can upgrade to one of GTmetrix’s paid packages. These packages start at $14.95/month and include remote and hourly monitoring, video capture and additional diagnostic features. With these tools at your disposal you can get deeper understanding of your website’s performance and take proactive steps to optimize your website’s user experience and search engine presence.
Screaming Frog
Overview: Screaming Frog is one of the top technical SEO auditing companies in the industry. Their impressive client list includes Google, Apple, Amazon and Disney. At the heart of Screaming Frog’s offerings is the SEO Spider tool, a website crawler that can crawl any size website and deliver technical SEO recommendations to the user. With the SEO Spider tool you can find out what’s holding your website back in search engine rankings. Whether you want to improve website speed, fix broken links or optimize your website structure Screaming Frog’s toolset will give you the insights to make informed decisions and improve your website’s search engine presence.
Features & Benefits: Screaming Frog’s SEO Spider is a beast of a tool when it comes to technical SEO auditing. It can help you find and fix a wide range of issues that’s holding your website back in search engine rankings. In fact a better question to ask about the SEO Spider might be “What can’t it do?” With this SEO Spider you can find broken links on your website, identify pages with poorly optimised or missing meta data, generate accurate XML sitemaps to get your pages indexed faster, diagnose and fix broken redirect chains and even find duplicate pages. With this information you can take proactive steps to optimize your website’s technical SEO and improve your website’s search engine rankings.
Pricing & Access: Screaming Frog’s SEO Spider has a free version that allows you to crawl up to 500 URLs and diagnose the most common technical SEO issues. This is a great way to get started with technical SEO auditing and get valuable insights into your website’s performance. For users who need more features the paid version is £149/year. With the paid version you get unlimited URL crawling and access to additional features like scheduled crawls and integrations with popular tools like Google Analytics, Search Console and PageSpeed Insights. This will save you time and effort and give you more insights to improve your website’s technical SEO performance.
Answer the Public
Overview: Answer the Public Public is a tool for content creators, marketers and SEO’s who want to know what their audience is searching for online. This tool generates a list of questions, prepositions and related keywords based on a seed keyword and gives insights into search behaviour of potential customers. With Answer the Public you can create more targeted and relevant content and improve your website’s visibility and engagement.
Features & Benefits: Answer the Public has a lot of features to help you identify consumer search patterns and queries. With this tool you can find out what questions your target audience is asking, what comparisons they are making and even what prepositions they are using in their searches. This is invaluable for content creation, keyword targeting and overall SEO strategy. The tool also has visualisations like search clouds to make data interpretation easier. Unlike Google Search Console which is focused on technical SEO, Answer the Public is more focused on content and keyword optimisation.
Pricing & Access: Answer the Public has a free and paid version. The free version has basic features and limited searches per day. For more features and unlimited searches you can opt for the Pro version which is a monthly or annual subscription. To get started just visit their website and sign up to access a range of tools and reports to help you refine your content and SEO.
SEOmator
Overview: SEOmator is the only all in one technical SEO audit tool in the market. Unlike using multiple tools to audit SEO performance SEOmator has technical, on-page SEO and off-page SEO auditing in one platform so it’s a one stop shop for digital marketing professionals.
Features & Benefits: SEOmator is a web based software that promises to deliver technical, on-page and off-page SEO auditing all in one platform. The software has a long list of potential issues divided into 10 categories covering every aspect of Local SEO that digital marketing professionals would want to audit:
- Crawler Report – broken links and redirect chains.
- Structured Data – missing structured data.
- HTML Tags – HTML metatags for content.
- Page Speed – page load speed (a Google ranking factor).
- Internal Links – number, function and anchor text of links on the page.
- Content Quality – content value and accessibility.
- Backlinks – enough backlinks on the page.
- Social Media – social media mentions and integration on the page.
- Multilingual Support – language codes and accessibility for other languages.
- Mobile Usability – mobile responsive layout.
This all in one technical, on-page and off-page SEO auditing makes SEOmator a powerful tool for digital marketers who want to audit everything about their SEO not just the technical issues. SEOmator’s software is designed to help you optimise your website and improve your search engine rankings.
Pricing & Access: SEOmator has various pricing plans to suit different needs. The basic plan for small business starts at $19/month and the pay as you go option is $5 for a full audit as needed. For agencies SEOmator has a paid plan that allows you to host an unlimited free SEO audit tool on your website.
Google PageSpeed Insights
Overview: Google PageSpeed Insights Insights is an SEO auditing tool that focuses on page speed. Enter a website URL and the tool will analyse the website content and give you practical tips to improve page load times.
Features & Benefits: Search engines consider page load speed as one of the technical SEO factors to determine SERP rankings. Slow pages not only make visitors leave the site resulting to poor conversion rates and high bounce rates but also bad user experience. Google PageSpeed Insights is a tool that focuses on page speed and delivers actionable recommendations for faster load times. The tool measures page speed using field data from real users visiting your website on Google Chrome so you get accurate insights on how page optimisations can improve real world performance.
Pricing & Access: Free
Ahrefs Site Audit Tool
Overview: Ahrefs site audit Insights is an SEO auditing tool that focuses on page speed. Enter a website URL and the tool will analyse the website content and give you practical tips to improve page load times.
Features & Benefits: Search engines consider page load speed as one of the technical SEO factors to determine SERP rankings. Slow pages not only make visitors leave the site resulting to poor conversion rates and high bounce rates but also bad user experience. Google PageSpeed Insights is a tool that focuses on page speed and delivers actionable recommendations for faster load times. The tool measures page speed using field data from real users visiting your website on Google Chrome so you get accurate insights on how page optimisations can improve real world performance.
Pricing & Access: Free
DeepCrawl (AKA Lumar)
Overview: DeepCrawl is a technical SEO audit and crawler software for enterprise level users. It has advanced features and customisable reporting so you get in-depth insights of your website performance.
Features & Benefits: DeepCrawl has all the features you expect from a technical SEO audit tool. It helps you to find broken links, test XML sitemaps, monitor page speed and performance, verify content quality and optimise your website structure for search engine crawlers. What sets DeepCrawl apart is its historical data view that allows you to compare audit results over time and track your progress. This feature makes it easy to identify persistent issues that need to be fixed and measure the effectiveness of your optimisation efforts.
Pricing & Access: DeepCrawl pricing is as follows: $14 per month for 1 project, $62 per month for 3 projects and custom plans for more projects or features.
OnCrawl
Overview: OnCrawl is a technical SEO audit and crawler software for enterprise level users. It has advanced features and customisable reporting so you get in-depth insights of your website performance.
Features & Benefits: DeepCrawl has all the features you expect from a technical SEO audit tool. It helps you to find broken links, test XML sitemaps, monitor page speed and performance, verify content quality and optimise your website structure for search engine crawlers. What sets DeepCrawl apart is its historical data view that allows you to compare audit results over time and track your progress. This feature makes it easy to identify persistent issues that need to be fixed and measure the effectiveness of your optimisation efforts.
Pricing & Access: DeepCrawl pricing is as follows: $14 per month for 1 project, $62 per month for 3 projects and custom plans for more projects or features.
SEOquake
Overview: SEOquake is a technical SEO audit and crawler software for enterprise level users. It has advanced features and customisable reporting so you get in-depth insights of your website performance.
Features & Benefits: DeepCrawl has all the features you expect from a technical SEO audit tool. It helps you to find broken links, test XML sitemaps, monitor page speed and performance, verify content quality and optimise your website structure for search engine crawlers. What sets DeepCrawl apart is its historical data view that allows you to compare audit results over time and track your progress. This feature makes it easy to identify persistent issues that need to be fixed and measure the effectiveness of your optimisation efforts.
Pricing & Access: DeepCrawl pricing is as follows: $14 per month for 1 project, $62 per month for 3 projects and custom plans for more projects or features.
Conclusion
Thanks for reading our top 10 technical SEO audit tools list! Now go and use these tools to fix your technical issues and improve your search engine rankings. Need help with monitoring your search engine rankings and beating your competition? Book an intro call with us as your top SEO Perth agency.
