A Content Marketer’s Guide To Building An Engaging Digital Presence

Ben Tippet

We live in a digital world where content is king. Good marketing content is what will make your business stand out from the competitors and build an engaging digital presence. In this blog post, we’ll go through some basic things you need to know about content marketing and tips on how to create good marketing content.

Content Marketing is about one thing

building an engaging digital presence for your business or website by creating high-quality and valuable posts that will connect with your audience emotionally. In this blog post, we’ll go through some basic things you need to know when using a Content Marketing Strategy and how to create good quality posts consistently on social media platforms like Instagram, Facebook, etc.

It’s all about the great value of CONTENT! Good quality posts are what make up a successful  Strategy; they’re more likely to be shared amongst followers because people want their friends to experience something as cool as their own friend has experienced (and it goes without saying that if someone shares

. Produce good quality content that engages your audience. You want to produce high-quality, valuable content on a consistent basis in order to build an engaging digital presence for your business or website.

Understand what makes good content: Ask yourself these two questions: “What do I want people to feel?” and “How does this content make me feel?”. Good content will make you – the reader, viewer, or listener – react on an emotional level. Thinking strategically about what your audience wants to hear will help motivate them further in their decision to purchase your product or service.

Content Marketing Strategy

If you’re thinking of using a content marketing strategy, make sure to take the time and research how it works best for your business or website. What are good times to post? How often should I be posting? Questions like these matter when considering a content marketing strategy so that’s why they need answers before investing in this way of marketing.

Tips on creating good quality content

Keep it short! Your audience doesn’t want to read an essay…they have places they’d rather be (watching videos etc). In order to keep their attention, write concisely with clear instructions and examples; captivating headlines that will pique curiosity but not overwhelm them with too many options; and content that’s easy to scan.

Generate ideas

One way you can get some good ideas for what type of content to post is by looking at the pages your competitors are posting on their channels, or websites – this will reveal what they’re doing well so you can model them accordingly (don’t copy though!). Some other ways to come up with great posts include using trending hashtags like #Contentmarketing or reading articles from influencers in a similar field as your own.

Consistency is key to Content Marketing

Creating good quality, valuable content consistently isn’t easy but it’s necessary for success when using content marketing strategy. Think of it like going to the gym: if you work out once every three months, then don’t be surprised that results won’t come very quickly! However, by working out often (even daily), we can see and feel our bodies changing over time. It’s just like building a personal brand: consistency is what makes us grow.

Be sure to research how works best for your business or website before investing any money into it so that there are no surprises down the line when executing this strategy. If good times are important for posting, then be sure those answers are decided upon beforehand as well. Wondering if posts should come every day, once per week? Know these things before you start.

Key Takeaways

Creating high-quality, valuable content consistently isn’t an easy task but it’s necessary when considering a Content Marketing strategy if you want success over time. Be sure to research how Content Marketing works best for your business or website and take the time to work out a content marketing strategy so that you know what good times are for posting, how often posts should be coming in etc. Be sure to generate ideas by looking at competitors’ social media pages or websites – this will help you see what they’re doing well and model accordingly.

Want to learn more? Contact the team at Perth Digital Edge to elevate your brand and stay ahead of the competition. Find your digital edge today.

Resources – Poorly-Written Content Guidelines & Learning from the Mistakes

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