Different Types of Campaigns Within Google Ads

Ben Tippet

Google Ads, formerly known as Google AdWords, is one of the most popular advertising platforms on the internet. It allows businesses of all sizes to reach their target audience, drive traffic to their website, and generate leads and sales. However, with the number of different types of campaigns and settings available, it can be overwhelming for newcomers to get started. In this article, we will explore the different types of campaigns within Google Ads campaigns, how to set up a search campaign, and tips to become a pro in Google Ads.

Resource: Maximising Results with Professional Google Ads Management Services

What are the 5 different types of campaigns within Google Ads?

Google Ads provides five different types of google ads campaigns, each designed to help businesses achieve different goals. They are:

  1. Search Campaigns: These campaigns show text ads on Google’s search engine results pages (SERPs). They are a great option for businesses looking to capture customers who are searching for specific keywords or phrases.
  2. Display Campaigns: Display campaigns allow businesses to show image, video, and text ads on a vast network of websites, apps, and other online platforms across the internet.
  3. Video Campaigns: Video campaigns allow businesses to show video ads on YouTube and other websites across the internet. These ads can be targeted to specific audiences based on demographics, interests, and behaviors.
  4. Shopping Campaigns: Shopping campaigns are designed for e-commerce businesses and allow them to showcase their products on Google’s search engine results pages (SERPs) and Google Shopping.
  5. App Campaigns: App campaigns allow businesses to promote their mobile apps on Google’s search engine results pages (SERPs), YouTube, Google Play, and other websites across the internet.

What are 24 Best google ads campaign Services To Buy Online?

Google Ads is a platform that requires a lot of time, effort, and expertise to get the best results. For businesses that don’t have the time or expertise to manage their own campaigns, there are several online services available to help. Here are 24 of the best Google Ads campaign services to buy online:

  1. Perth Digital Edge
  2. Disruptive Advertising
  3. AdHawk
  4. KlientBoost
  5. JumpFly
  6. WebFX
  7. Seer Interactive
  8. AdVenture Media Group
  9. Titan Growth
  10. Digital Shift
  11. Thrive Internet Marketing Agency
  12. Logical Position
  13. Straight North
  14. Ignite Visibility
  15. Three Five Two
  16. Directive Consulting
  17. Group Twenty Seven
  18. CPC Strategy
  19. Hanapin Marketing
  20. Tinuiti
  21. Searchbloom
  22. Zoek
  23. Koozai
  24. Novi.Digital

How to Setup a Google Ads Search Campaign?

Setting up a Google Ads search campaign is relatively straightforward. Here are the steps: Step 1: Create a Google Ads account or sign in to your existing account. Step 2: Click on the “+Campaign” button and select “Search” as the campaign type. Step 3: Choose your campaign settings, including your campaign name, language, location targeting, and bidding strategy. Step 4: Create your ad groups and keywords. Ad groups are where you organise your keywords and create ads. Keywords are the words or phrases that trigger your ads to appear on Google’s search engine results pages (SERPs). Step 5: Create your ads. Your ads should be relevant to your keywords and offer a clear value proposition to your target audience. Make sure to follow Google’s ad policies and guidelines. Step 6: Set your budget and bid for your keywords. Your bid determines how much you’re willing to pay for a click on your ad. Step 7: Launch your campaign and monitor our campaign performance regularly to make adjustments and optimisations as needed.

How to Import campaigns directly from Google Ads?

If you have campaigns set up in another Google Ads account or another platform, you can easily import them into your Google Ads account. Here’s how: Step 1: Go to your Google Ads account and click on the “Tools & Settings” icon in the top-right corner of the screen. Step 2: Select “Import” from the drop-down menu, and then click on “Google Ads.” Step 3: Choose the account you want to import from and select the campaigns you want to import. Step 4: Review your import settings, including your targeting options and ad groups, and make any necessary changes. Step 5: Click on “Import” to complete the process. Importing campaigns can save you time and effort and allow you to take advantage of existing campaign data and performance metrics. However, make sure to review your settings carefully and make any necessary adjustments to ensure your campaigns align with your goals and objectives.


In conclusion, Google Ads provides businesses with a powerful advertising platform that can help them reach their target audience, generate leads and sales, and achieve their marketing goals. Understanding the different types of campaigns within Google Ads, how to set up a search campaign, and tips to become a pro can help you maximise the effectiveness of your campaigns and achieve the best possible results. Want to learn more? Contact the team at Perth Digital Edge to elevate your brand and stay ahead of the competition. Find your digital edge today.

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