So, you’re looking at digital marketing jobs in Perth, but you want to know what you’re getting into before you commit fully to a search.
You’re in the right place! In this article, we’ll tell you everything you need to know about what’s entailed in the average digital marketing job.
What Do Digital Marketers Do?
Digital marketers have a lot on their plate. It’s their job to promote businesses using online technologies such as websites, social media, and mobile apps. The work that digital marketers do leads to a company generating brand awareness, attracting leads, and growing sales.
Today’s digital marketer has a lot of tools at their disposal, and it can be a full-time job to keep abreast of all the changes that occur in the field. The good news is that the fundamentals of good marketing tend to stay constant even as the media to promote the messaging shifts.
Requirements and Types of Job Duties
While many professional-level jobs require a formal university education, that’s not always the case with digital marketing jobs. Sure, a company might think a degree looks good on your CV, but the truth is that universities are ill-equipped to educate students in the ever-changing field of digital marketing.
By the time you get your degree, much of your knowledge could be obsolete! You’re often better off learning from a vocational program or getting certifications from credible organisations and instructors.
When it comes to job duties, those will vary by your role and your experience level. For example, a digital marketing coordinator may create social media content, whereas a digital marketing manager might drive strategy.
Types of duties include:
- content marketing
- Email marketing
- Web design
- Inbound Marketing
- PPC or Adwords management
- Social media marketing
- Influencer and affiliate marketing
- Graphic design
- Mobile apps design
- Video editing
- Funnel architecture
You can choose to learn all of these skills and be a jack of all trades or focus on one or a handful of skills to become a digital marketing specialist. As you climb the corporate ladder, it’s a smart idea to have a working knowledge of all aspects of digital marketing, though you won’t necessarily have to be an expert.
However, if you choose to specialise in one area, you can become a subject matter expert and command a high salary for your skill set.
Benefits of Working in Digital Marketing
Digital marketing is an exciting field because the results of your efforts are easily visible in your organisation. Plus, the pay tends to be higher to reflect the ongoing education and study required to stay relevant in the field.
One of the most desirable aspects of working in digital marketing is flexibility. Many companies offer flexible working schedules, including working from home. Other companies are fully remote, which gives employees the option to be digital nomads and explore the world while still being able to work full or part-time.
If you’re looking for digital marketing job opportunities, check out Seek. They have thousands of listings for digital marketing jobs, and you can filter by classification, location, and salary.
Looking for Digital Marketing Perth Jobs?
Interested in a new career or company where you can try your hand as a digital marketing Perth expert? Companies are hiring, including Perth Digital Edge. Please feel free to contact us with your qualifications.