Facebook Ads Vs Google Ads

Ben Tippet

So, Google Ads vs Facebook Ads? Which is better for the business?

It is one of the most asked questions experts get from clients.

And the response is – it depends!

Google and Facebook are great marketing platforms for any business. And either one could be better depending on your business!

In this article, we’ll learn more about Facebook Ads and find out which one is best for your business. We will also discuss the opportunities Google and Facebook can bring. So, stay tuned!

Let’s get to it, shall we?

What are Google Ads?

Formerly known as Google AdWords, is now one of the world’s most popular platforms.

It’s no surprise as Google is also the most used search engine with 3.5 billion search queries in a day.

So, how does it work?

Google Ads uses an auction system which happens when a user performs keyword research. Google shows your ads to people who might be interested in your business.

You’ll be bidding with other advertisers on search terms and keywords, and if you win it, you’ll have a secured spot in the search engine results page.

Here’s the deal…

To win the “auction” and see your ads appear in relevant searches, you need to optimise for Quality Score and bid a certain amount.

The higher your Quality Score, in conjunction with your bid amount, the better your ad positioning.

To obtain a high-quality score, the following factors need to be considered when creating Facebook ads:

  • Relevance of Google ad to the search query
  • Relevance of Google keywords to the ad group
  • Relevance of the ad to the
  • Historical click-through-rate (CTR) of the ad and its ad group
  • Overall account performance

Here’s the thing…

If you continue to obtain a high Quality Score, Google will reward you with high exposure and lower advertising cost.

Meaning, you’ll pay less, and your ads will be displayed more while maintaining a good position in SERP.

In that way, you’ll get a better ROI!

Why use Google Ads?

Google Ads is one of the most effective methods of paid online advertising. It provides opportunities for business owners in terms of pay-per-click advertising.

Here are a few reasons how Google Ads can benefit your business:

  • Google has a massive reach.

If you want to find information, Google it!

That is the first thing that comes to mind if we’re looking for information. And that’s what makes Google one of the best advertising platforms.

Google handles 2 trillion + searches per year which equates to over 5 billion searches in a day.

That is a massive number! It can bring your business right before the eyes of a big audience.

Among the searches are people looking for solutions to their problems which your business can offer.

  • It allows you to advertise to people who are looking for something specific.

Google Ads is a promising advertising platform because of users’ intent.

With Google Ads platform, you’ll get people who are looking for useful information that can help them in their everyday lives or business.

You’ll get an assurance that your ad displays in relevant searches. Meaning, you will be advertising to people looking for something specific or relevant to your business.

And when you’re ad appear on search results, they will get the best answer!

  • It is a flexible platform.

Google Ads is a flexible marketing platform. It is suitable for small, medium and large scale businesses.

It is also compatible with various marketing platforms and software systems. With Google Ads, you can download campaign data and analyse it using the Excel spreadsheet.

Here’ the thing…

You can also customise your campaign and bid an amount in line with your budget. Meaning, you can allocate your resources and reach the people who can find your ad useful.

  • It uses an easy to understand format.

The truth is…

There are various advertising platforms with analytic dashboards that are not easy to understand, which affects user experience.

Luckily, GoogleAds has an easy to understand dashboard that allows you to find basic information such as clicks, keywords, budget, keywords and more.

Also, it gives you an idea of how visitors behave on the site, which can help you integrate improvements if needed.

What are Facebook Ads?

Facebook is one of the biggest social networks in the world. Millions of people use the platform to look for services and products – the reason why Facebook ads are popular with small and large scale businesses.

How does it work?

are created based on the targeting options. Ads are targeted to user’s location, demographic and profile information.

There are different types of Facebook Ads targeting options such as website retargeting, lead form retargeting, video view retargeting and more.

There are different varieties of Facebook ads which allows you to promote your page, post on your page, actions users took or the website itself.

Facebook ad targeting is also essential to achieve a successful ad campaign. Most advertisers focus on location, age, gender and interest.

So, after creating ads you’ll need to set a budget and bid for each click and impression that you will receive.

Why use Facebook Ads?

Facebook Ads is a targeted form of advertising. It is also the cheapest form of social media advertising – for $5, you can reach 1000 people in an instant.

Here are a few reasons why businesses should consider social media advertising platform such as Facebook Ads:

  • Internet users spend a lot of time on Facebook.

First, let go straight to the facts!

Almost 80% of internet users use social media – to be more specific a lot of people are on Facebook.

Facebook has billions of users, and most of them spend a lot of time on the platform. No wonder most businesses are using the platform for brand awareness, building conversion rate and generate engagement.


Regardless who your clients are, they’re using Facebook. So, that’s one solid reason why the Facebook advertising platform is a promising marketing strategy that can bring your business to success.

  • It drives immediate results.

You can start reaching thousands of people now. And if you’re looking to build your conversion rate and increase website traffic quickly, go for Facebook Ads.

  • It can help you build brand awareness.

If people are familiar with your products and services, they’ll be clicking on your ad when it appears on their page.

is one way to let your followers know what you can offer. It helps you build your brand reputation, get more engagements and obtain a higher conversion rate.

Facebook Ads vs Google Ads – which is better for your business?

Which is better than the other?

As mentioned earlier, the answer is – it depends!

It depends on your goals and budget. So, make sure to define it before creating a Facebooks ad or Google ad.

So, ask yourself – what are you hoping to achieve?

If you want to generate sales, consultations, leads or anything similar, both advertising platforms are suitable.

On the other hand, if your goal is to promote brand awareness, then is the answer. Go for Facebook ads!

Lastly, if you own an Amazon store and want to increase sales, Google ads should be your choice. (though you can use both platforms for best results.

One last thing…

So, what’s the secret to choosing the best digital marketing platform for your business – whether Facebook ads or Google ads?

Make sure to look into these:

  • Identify your audience.
  • Define your goals.
  • Find your audience.

Does it sound easy? Maybe. It takes hard work and dedication, for sure!

So, Facebook Ads vs Google Ads? Which side are you on?

If you need help in choosing the best online advertising platform for your business, reach out to Perth Digital Edge now!

Find your digital edge today.

Harness the power of Perth's digital pulse and expand your reach Australia-wide.

Get Started