How to Successfully Ask Your Clients For Google Reviews

Ben Tippet

There is a nack to “how to successfully ask your clients for Google reviews”. Consumers rarely make purchases or engage in services online without the reassurance that they are making a good choice. In order to encourage customers to take action, businesses need to make their customers feel confident. One way to do this is by building trust, which can be achieved through online reviews (google reviews). Positive Google reviews can greatly benefit local businesses by increasing conversion rates. Most consumers use reviews to determine if a business is trustworthy before making a purchase or investing in services. Google My Business reviews are especially important as they help to establish trust and confidence in customers’ purchase decisions. A Positive google review is really powerful for local businesses and could help increase conversion rates by up to 270%.

Asking your clients for a review on Google can be a great way to improve your online reputation and attract new business. Here are some tips to help you successfully ask your clients for a review:

  1. Choose the right time: It’s best to ask for a review when your client is happy with your work. This could be after you’ve completed a project or delivered a product.
  2. Personalise your request: Instead of sending a generic email, take the time to personalise your request by thanking your client for their business and mentioning specific details about your interaction with them.
  3. Make it easy for them: Provide your client with a link to your Google Business listing, as well as clear instructions on how to leave a review.
  4. Follow-up: If you don’t receive a response to your initial request, consider following up with a friendly reminder.
  5. Respond to reviews: If you do receive a review, be sure to respond to it, whether it’s positive or negative. This shows that you value your clients’ feedback and helps to build trust.

Pro tip – FREE EMAIL TEMPLATES for your convenience (you’re welcome!)

What is a Google Business Profile

A Google Business Profile (formally Google My Business) is a tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. It enables businesses to create and manage their Google listing, which can include important information such as their business name, address, phone number, and website. It also allows businesses to post updates, and photos, and respond to customer reviews. A Google Business Profile is an important resource for businesses looking to increase their online visibility and reach potential customers. Your Google Business Profiles is a free tool that helps businesses manage their online presence on Google, including search and maps. It is an important resource for businesses to increase their visibility and reach customers. As it is free to use, there is no excuse for businesses not to take advantage of it. Google Business Profiles (GBP) is a good place to start looking for online reviews, especially for businesses that want to attract local customers. This is because a significant portion of search traffic is directed through Google, and GMB is particularly effective in helping businesses increase their visibility to customers in their local area. This can help attract local customers that are close to you.

What are Google reviews?

Google reviews are ratings and written reviews that customers can leave about a business on Google. These reviews are displayed on a business’s Google My Business listing and can be seen by anyone who searches for the business on Google. Google reviews are intended to help potential customers learn about the experiences of past customers and make informed decisions about whether to use a business’s products or services.

How do customer reviews help your SEO?

Google reviews can help improve local search engine optimisation (SEO) for businesses. Local SEO is focused on helping businesses be found by people searching in their area. Google itself advises that positive reviews from customers can increase a business’s visibility and the likelihood that a potential customer will visit their location. Reviews also contribute to establishing a business’s credibility and trustworthiness, which can support efforts to improve SEO and increase a business’s ranking in Google search results. Google wants to provide its users with the most reliable, relevant, and helpful results to keep them coming back. One way that Google determines the ranking of search results is through reviews. Businesses with more positive ratings are more likely to receive more clicks and therefore have a higher ranking in search results. This is because Google assumes that businesses with higher click-through rates are doing something right. Therefore, having a high number of positive ratings can help improve a business’s ranking in search results. If you prioritise customer satisfaction and effectively ask for reviews, you will likely receive more positive ratings and increase your clicks, which can help improve your ranking in search results.

Different ways to ask for Google reviews

 A study found that 85% of buyers trust reviews as much as personal recommendations. This means that if you put effort into getting reviews from past customers, you can increase the chances of attracting new customers. There are many ways to ask a customer for a review, such as through email, but it is important to choose a method that your customer base will respond to positively.

Emailing a client for a review

Sending an email to ask for a review is an effective method. To increase the chances of success, consider following certain tips. If you are unsure how to ask a client for feedback via email, you can use email templates as a guide. FREE EMAIL TEMPLATES

  • Make it personal

If you want a customer to put effort into leaving a review, it is important to show that you have put effort into their experience with your business. You can do this by using their name and mentioning the specific product or service they used. This demonstrates that you care about them and their experience.

  • Make it easy

To increase the chances of receiving a review from a customer, it is important to make the process as easy as possible. One way to do this is by including a review link, which reduces the number of steps the customer needs to take.

  • Watch your tone

To avoid turning customers off, it is important to avoid sounding desperate, pushy, or robotic when asking for a review. A casual, friendly tone is more likely to come across as personal and sincere.

  • Don’t waste their time

When asking a customer for a review, it is important to keep the request brief and to the point. Your email should thank the customer for their business, explain the reason for the request, provide instructions on how to leave a review and estimate the time it will take. This helps to minimise the time commitment for the customer.

  • Test & Adjust

Different email templates may work better for different businesses and customer bases. Testing out different templates and making adjustments can significantly increase the number of reviews received, potentially by as much as 80% according to this case study. In time, you can create a solid email template that is effective for your business. It is important to remember to personalise the emails to make them more effective.

How to link your Google My Business review form in an email

It is important to provide a Google review link when asking for a review to make it easy for customers to leave one. The easier it is to leave a review, the more likely customers will be to do so. Follow these steps to create your own review form link. This is the simplest to ask for a review and the latest way:

  1. Sign into your Google My Business account
  2. Go to Info>’ Add short name’ to create a profile short name if you haven’t already done so.
  3. Find the ‘Get more reviews’ box on the homepage
  4. Copy the link and paste it into the email to your customer

You can also use this longer method:

  1. Sign into your Google account
  2. Search your business on Google
  3. Click the button ‘Write Review’ to the right of your results
  4. Copy the URL in your browser address bar
  5. Optional – shorten the URL with a free tool like Bitly
  6. Paste into the email to your customer
  7. Press send on the email and wait for your reviews!

Review cards on your desk to ask for reviews

If your business involves in-person meetings or visits to a customer’s location, you can ask for reviews by leaving a business card with a review link on the back. To make it even easier for customers, you can include a QR code that they can scan to access the Google reviews.

Reviews from your website

To make it easy for customers who want to leave a review, you can include a review link on your website. Placing the link in the website footer or on a testimonial page is a good idea.

Thank You Pages

If your website has a thank you page that appears after a customer makes a purchase or download, you can use this as an opportunity to ask for a review. Simply thank the customer, ask for a review, and include a link.

Important points when asking for a Google review

to “ask for reviews” can be daunting. To increase the chances of success when asking for reviews, consider the following best practices:


It is important to find the right time when asking for reviews. Asking too early might not allow the customer enough time to fully experience your product or service, while asking too late might result in their initial excitement has worn off. Consider your specific customer base and try to ask for a review at an appropriate time. You may need to test different times and adjust your approach accordingly.

Ease of leaving a review

People are more likely to complete tasks that are easy to do. When asking for a google review, make the process as simple as possible to increase the chances that customers will follow through.

Make it REAL

Future customers have a pretty accurate bull-dust radar. Don’t try and bribe people to leave you a review because it will end up negatively impacting your credibility. Instead, focus on giving your customers a really good experience because the best reviews are honest and unbiased.

They should happen organically

You probably have many opportunities to ask for a review that comes about naturally. For example, if a customer gives you positive feedback without you asking, see if they’ll be willing to write that up into a review. Make the most of these organic opportunities.

Creating review opportunities

Sometimes you may need to create the opportunity for more positive reviews. If you are not receiving many reviews, you can proactively ask for them. This can be done through various methods such as requesting feedback, sending an email, or leaving a review card. Many consumers (68%) have left a review after being asked, so this approach can be effective.

Customer Care

When asking for a review, it is important to avoid the appearance of being insincere or only interested in the review for the benefit of your business. Instead, prioritise the customer’s experience and it is likely that they will be more willing to leave a review.

The importance of responding to review

After receiving reviews, it is important to respond to them. This demonstrates to customers that you value their feedback and care about their experience. Google advises that responding to reviews is an important step for businesses. It is important to actively engage with reviews to maintain credibility, as 97% of consumers who read reviews also read what businesses write in response. Responding to reviews, whether positive or negative, allows you to show customers that you care about their experience. While it is important to provide good customer service and try to receive positive reviews, it is normal to occasionally receive lower ratings. Research has shown that people are more likely to spend money with businesses that have a rating of 4.0-4.7, and less likely to do so when the rating is closer to 5.0. This may be because consumers believe that a business with only 5-star ratings may not be genuine. Therefore, it is important to be authentic and not fake reviews.

Quick Google review email templates

Hope this email finds you well. I’m getting in touch because at [YOUR COMPANY NAME] we want to know what you think! We hope you had a good experience with us recently, and we’d really appreciate hearing your thoughts. If you have a minute, would you consider leaving us a review on Google [INSERT LINK]? To do so, just click on the link below – we can’t wait to hear from you. [INSERT GOOGLE LINK]

Thank you so much for your time, your opinion really matters to us. If you have any questions, or would like to speak to us directly, please get in touch.

The Bottom Line

If your local business depends on local traffic to your website, reviews can be very important. Both positive and negative reviews can significantly influence a consumer’s decision on where to spend their money. Investing time and energy into obtaining positive reviews from customers can be beneficial for your business. If you need help with collecting more Google reviews or creating a local SEO strategy, you can contact a digital marketing company such as Perth Digital Edge. Our team of SEO specialists can help increase credibility and customer base for businesses. Find your digital edge today.

DON’T FORGET – Free Google review email template here!

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