How To Choose The Best Website Theme

Ben Tippet

Do you know how to choose the best website theme for your e-commerce business? Some people just pick the first choice that catches their eye, but that lack of a design strategy may be detrimental to your business in the long run.

Many people believe that website themes don’t matter. They blindly choose the first one with pretty colours or something they find pleasing, and that’s it. They don’t use any forethought, and as a result, their website performs poorly, with low numbers of site visitors, high bounce rates, and few conversions.

The bottom line is that the type of website theme you choose will directly impact the growth and success of your business.

Keep reading as our Perth Digital Edge team walks you through the best methods for choosing a website theme, including three of the most important characteristics your website should have. We also briefly discuss two of the best premium themes we recommend for e-commerce business owners.

What Is a Website Theme?

The theme of your website is its overall style, layout, and aesthetic, including the colour scheme, fonts, designs, typography, headers, footers, graphics, and so on.

A website’s theme is the first thing potential customers see, so it creates the first impression of your brand. That first impression may determine whether a visitor patronises your business or goes to your competitor instead.

Why is it so important to choose a great website theme?

To choose the best possible website theme, you need to understand how your selected theme affects more than just your brand’s visual aesthetic. Here are the reasons why picking the right theme is critical to your e-commerce site’s overall success:

  • An overly complex, poorly designed, or “all-in-one” theme will slow down page-load speeds and rendering
  • Website themes without frequent updates and patches have poor security and are vulnerable to hackers
  • A fast, lightweight theme with simple design elements improves user experience
  • Slow, poorly designed websites will fail to rank on the first pages of the SERPs (search engine results pages)

Pick a responsive, mobile-friendly theme

Finding a high-quality, responsive design should be first on your list when choosing a website theme.

So what is a responsive theme? A responsive website will automatically resize and reformat itself to accommodate different screen sizes, whether the visitor is on a laptop, mobile phone, tablet, or desktop.

Because over half of all online searches originate from a mobile device, having a mobile-friendly website is vital. More people now own smartphones than desktop computers. Google has made mobile compatibility an increasingly important ranking factor in the last few years. In fact, Google indexes mobile sites instead of desktops.

If you’re starting to build your website from scratch, we recommend taking a mobile-first approach. That means creating your mobile site first, then expanding on it to create the desktop version. It’s much easier and ensures that your site will rank higher for mobile compatibility. Doing so will strengthen your brand’s online presence and rank it higher in the SERPs.

Consider your colour scheme

When selecting a layout for your website, colour scheme and palette are vital considerations. We recommend choosing colours that align with your business’s logo and brand design. Doing so creates a cohesive, professional look, and customers will subconsciously associate those colours with your brand and image.

If your logo features a neutral palette, try to include small pops of colour (perhaps on the CTA buttons or menu) to draw the eye toward the essential features. If you’re unsure where to start with colour schemes, our web design experts will help you find the best option to enhance and complement your website.

Choose an SEO-friendly website theme

Your website’s theme should be lightweight and compatible with SEO best practices. The key to success with an e-commerce business is reaching your target audience, which you can do organically or with paid advertisements. Search engine optimisation plays a large part in your brand’s overall success and visibility. Even if you have a dynamic, visually appealing website, you’ll have trouble achieving enough visibility and growth without using SEO.

Be sure to use ethical, “white-hat” SEO techniques. Never use paid links, link spamming, keyword stuffing, or the like. Instead, fill your site with helpful, relevant content using keyword research. In addition, you should focus on improving user experience, building up your backlinks, and updating old content.

How to Choose the Best Website Theme for Your e-Commerce Store

Let’s take a look at the three most important characteristics of a website theme.

Selecting the most suitable layout for your brand will help you boost traffic and increase the average length of time visitors stay on your page.

Choosing the Right Theme for Your e-Commerce Store: Shopify vs. WooCommerce

In the bustling world of e-commerce, the appearance and functionality of your online store play a vital role in attracting and retaining customers. Selecting the right theme is crucial, and two platforms that stand out in the e-commerce space are Shopify and WooCommerce. Here’s a comparative review of themes available on both platforms to help you make an informed decision.

Shopify Themes

1. Flexibility and Customisation Shopify offers a wide array of professionally designed themes, both free and premium. These themes are known for their flexibility, allowing you to tailor the design to match your brand.

2. Mobile Responsiveness Shopify themes are optimised for mobile devices, ensuring a seamless shopping experience for customers on the go.

3. Ease of Use With drag-and-drop functionality, even those with minimal technical knowledge can create a stunning online store.

4. Support and Updates Premium Shopify themes often come with dedicated support and regular updates, keeping your store fresh and functional.

Top Shopify Themes:

  • Debut: A free theme, perfect for those starting out, with clean design and mobile responsiveness.
  • Turbo: Known for its speed and performance, offering a wide range of customisation options.

WooCommerce Themes

1. Integration with WordPress WooCommerce is a plugin for WordPress, allowing you to leverage the power of the world’s most popular content management system. This integration provides access to thousands of themes and customisation options.

2. Scalability WooCommerce themes are known for their scalability, growing with your business without the need for major overhauls.

3. SEO-Friendly Built with SEO in mind, WooCommerce themes help in ranking your store higher on search engines.

4. Cost-Effective While premium themes are available, there’s also a vast selection of free themes, making it a cost-effective option for small businesses.

Top WooCommerce Themes:

  • Storefront: A free theme with deep integration with WooCommerce, offering a responsive design.
  • Flatsome: A popular multipurpose theme, known for its speed and design flexibility.

Shopify vs. WooCommerce

Shopify is an excellent choice for those looking for a hassle-free, all-in-one solution with professional design and robust support. It’s particularly suitable for those without technical expertise.

WooCommerce, on the other hand, offers more control and customisation, especially for those already familiar with WordPress. It’s a scalable and SEO-friendly option, often preferred by growing businesses.

In the end, the choice between Shopify and WooCommerce depends on your specific needs, budget, and technical ability. Both platforms offer a range of themes that can help you create an attractive and functional e-commerce store. Consider factors like design flexibility, mobile responsiveness, SEO, scalability, and cost to find the theme that best aligns with your brand and business goals.

Our Top Three Picks for a Website Theme

While there are numerous free themes available, opting for a premium theme is often the wisest decision. Although premium themes come with a cost, the enhanced results and benefits they offer make the investment worthwhile.

Free themes can frequently be cumbersome, outdated, and laden with unnecessary code. At Perth Digital Edge, we have explored almost every theme on the market, and our top three picks are Avada, YOOtheme, and Brix Builder. Here’s a brief review of the standout features you’ll receive from these three themes.

YOOtheme Pro

YOOtheme offers exceptional mobile compatibility. It provides everything required to craft a distinctive and engaging website, including an extensive library of pre-built layouts for effortless content formatting. You can even blend and mix formats to forge your custom design.

With its intuitive, user-friendly page builder tool, even a beginner designer can create unique, responsive layouts that captivate site visitors, enhancing conversion rate optimisation.


Avada, with over 600,000 current users, is a widely favored theme. This mobile-responsive theme is packed with valuable functions, making it an ideal choice for any e-commerce store owner. The Avada developers regularly release updates and patches, introducing newer, more sophisticated features to ensure it remains a competitive option.

Some of Avada’s most notable benefits include:

  • Comprehensive user support options
  • A broad selection of vertical menu and navigation options
  • Custom page-builder tools with drag-and-drop features
  • Pre-built templates for rapid page building
  • An extensive library of transitions, effects, and design elements
  • Support for numerous popular plugins
  • A flexible, mobile-friendly theme

Brix Builder Theme

Brix Builder stands out as a robust and versatile theme suitable for various website types. Its responsive design ensures optimal viewing on all devices, while the intuitive drag-and-drop builder allows for easy customisation without coding knowledge. With a wide array of templates, design elements, and seamless integration with popular plugins, Brix Builder offers a streamlined approach to website creation. Its regular updates and dedicated support make it a reliable choice for both beginners and seasoned developers.

These three themes, Avada, YOOtheme, and Brix Builder, offer a range of features that cater to different needs and preferences. Whether you’re looking for extensive customisation options, mobile compatibility, or user-friendly design tools, these premium themes provide a solid foundation for building a successful online presence.

Need Help

When it’s time to select a website theme, the sheer number of options can feel overwhelming. However, try not to be cavalier with your decision. Your chosen theme will have a direct impact on the overall performance of your website, so be sure to think carefully before making a selection.

If you’re stuck or need some help, the experts at Perth Digital Edge can help you choose a website theme that will complement your brand and include the features your site needs for optimal performance. We offer a range of web design services, including SEO, content management systems, content creation, and more. Let us help you find your digital edge today.

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