It only takes 15 seconds to capture the readers’ attention while they are on a website. If your content does not appeal in 15 seconds, then you need to work harder!
How can you do that? Is that even possible?
In this article, we’ll discover the different techniques for writing good content and the importance of high-quality content creation.
After reading this article, you’ll be a content guru!
If you’re ready, let’s get the ball rolling!
Create original and unique content
Plagiarised content is a red flag on all search engines. If you get caught, you will be penalised for a loss in overall rankings for your website, which means your business loses its chance of showing up on search results.
Originality is one of the keys to creating a good web page. Original ideas make your entire content good, valuable and interesting.
Also, do not ever think of repurposing or rewording some of your previous content. The Google search engine can still detect it!
Reformatting content is convenient. However, if you’re not good at it, the final output may sound gibberish and may irritate the audience, especially if the reader has seen the original copy.
Make sure to keep the website content clear and straightforward. Do not use high falutin words. People may not understand it, which prompts them to leave the website.
Keep the sentences short and simple to maintain good and high-quality content. Two to three sentences in one paragraph are ideal.
You only have a short period to communicate with the readers, so be concise. Stick to the essentials and organise your thoughts accordingly. The inverted pyramid approach is worth considering as you go through the content writing process.
Also, If you don’t have something useful to say, don’t say it! In that way, you’ll achieve great content!
Avoid grammatical errors
Grammatical errors make the web page look untrustworthy and the content poor. And dumb! It also makes the entire business less credible and may also distort the brand message that you want to convey.
Take out the passive voice and make sure that commas are in their right places. Make sure to leave a good first impression by keeping your web page grammar and error-free.
Anyway, there are various tools that can help you overcome such an issue. You can use Grammarly, Hemingway, Ginger, ProWritingAid, etc. You can also consult other resources for practical website content writing tips.
Also, grammatical mistakes are a no-no, especially if you’re rooting for SEO optimisation. So, watch out!
Write like a human
One of the most effective writing tips in content writing is – always sound natural. Write in a conversational tone and make your readers feel important and valued.
It makes your readers feel like you know them in person. In that way, you can also build a trusting relationship with them.
Conversational writing is also to your advantage as a writer because it is more tolerant of grammatical mistakes.
The readers will also feel more involved and connected if they’re reading something conversational rather than formal writing.
So, if you’re a reader… would you prefer to read a boring manual on how to set up a smart TV or something engaging that tells you what to do exactly?
Share your answers below!
Can you imagine the damage it can cause to your company’s reputation if you inadvertently write inaccurate information? It could become a serious issue that can hurt the reputation of your business.
The main focus of website content writing is accuracy rather than showing expertise. Readers will be more hooked to your content if the information is fair and accurate.
Do your research before writing the content. Add a few links from credible websites to support the information that you have shared.
Keep in mind:
Credit your sources.
Website content writing also looks impressive if you add some statistics from credible sources.
People read content because they want answers. They know what they want, and they don’t want you to hard-sell your services to them.
Hard selling is irritating to readers. That is a fact! One way to stop the hard selling craze is to do the opposite – soft selling.
Soft selling tactics involve showing the benefits readers can gain if they decide to use your services. In that way, you can gain their trust and build up your reputation.
Unfortunately, soft-selling content may not work with other readers. But they’ll come around later. So, you don’t need to worry too much.
Create engaging content
The truth is… it is hard to define engaging content because of different content marketing perspectives.
For this article, let’s make it simple.
Engaging content means creating something that triggers a measurable response concerning your content.
Meaning, you need to create something, new, unique and impactful to your audience – one of the secrets to successful content marketing.
It also includes writing an informative, interesting and creative introduction that will prompt the reader to finish reading the entire page.
You can also add images, videos and other visual graphics to make the content appealing and interesting.
Focus on creating the perfect landing page
The landing page is what your readers see first when they click on your website. It is also an indispensable part of website content marketing in terms of lead generation.
Think of the landing page as a summary of all the services that you can offer and their benefits.
It should also include other elements such as reviews from your previous clients, images, videos, images, CTA and a unique selling proposition.
So, lay it out correctly!
Get to know your audience
Think about it… how can you write good content without knowing for whom it is? It makes perfect sense, right?
You can’t hit the target right if you don’t know where it is.
So, know your audience first. Find out important information such as age, gender, profession, hobby, interest and other details related to your niche.
In that way, you can easily come up with relatable and valuable website content.
Update your readers regularly. If you have a blog post series, publish new and fresh content regularly. Blog posts also give you the opportunity to interact with your readers through feedbacks and suggestions on the comment section. You’ll be surprised by the influx of visitors on your site because of continual blog post updates and interactive blog posts. Anyway, it is also an effective way of letting your viewers know that you are always thinking of them despite any situation.
Remember these when writing for a website/blog post:
- Take out the unnecessary words.
- Give all the important information.
- No hard sell, instead, focus on gaining trust.
Content marketing and content writing for websites is more than just stringing words together. It’s a meticulous and strategic process that requires adherence to specific guidelines and a passion for engaging your audience. Promising results await those who invest the hard work necessary to craft compelling content that keeps readers interested. If you’re looking to elevate your content marketing efforts and truly connect with your audience. For assistance in creating high-quality content that resonates with your target market, don’t hesitate to contact Perth Digital Edge to find your digital edge today.