The PDE Blog
Insights from Perth's Leading Agency
Explore our blog for insights that can boost your business’s online presence. Reading our posts equips you with practical tips and the latest digital marketing trends, giving you an edge in your industry.
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How To Do International SEO
April 9, 2026Categories: Search Engine OptimisationHow to do international seo well is one of the most common questions we get from Perth business owners once they realise how much traffic…
What’s The Difference Between Global And International SEO
April 9, 2026Categories: Search Engine OptimisationWhat's the difference between global and international SEO, and does the distinction actually matter for your business? After more than a decade running campaigns out…
How To Implement International SEO
April 9, 2026Categories: Search Engine OptimisationHow to implement international SEO is the practical question that usually follows once a business decides international expansion is worth chasing. Strategy documents are one…
How Does International SEO Work
April 9, 2026Categories: Search Engine OptimisationHow does international SEO work once you get past the surface-level explanations? The mechanics are more interesting than the textbook version usually suggests. After more…
What Is International SEO
April 9, 2026Categories: Search Engine OptimisationWhat is international SEO, and why does it matter so much for any Australian business with ambitions beyond the domestic market? The short answer is…
SEO for Tradies: How to Get More Leads From Google
April 9, 2026Categories: Search Engine OptimisationA plumber in Joondalup told me he was spending $4,500 a month on google ads and had no idea whether it was working. He knew…
SEO for Lawyers: A Guide to Ranking Your Law Firm
April 7, 2026Categories: Search Engine OptimisationI am going to tell you something that will annoy every google ads rep reading this. A small law firm in Perth’s northern suburbs came…
How Much Do Facebook Ads Cost In Australia? (2026 Guide)
April 6, 2026Categories: Social Media AdsA client came to me last year spending $4,200 a month on Facebook ads with almost nothing to show for it. Their campaign costs were…
Complete Guide To Local SEO
April 6, 2026Categories: Search Engine OptimisationA Joondalup plumber told me last year that he was getting fewer calls despite ranking on page one for “plumber Perth.” When I pulled up…
SEO for Dentists: How Dental Practices Get More Patients Online
April 5, 2026Categories: Search Engine OptimisationI have spent 25+ years training in Zen Do Kai. Earned a 4th Degree Black Belt, a Brown Belt in Brazilian Jiu-Jitsu. The thing people…
Is SEO Dead or Evolving in 2026
April 3, 2026Categories: Search Engine OptimisationEvery year since about 2015, someone in the digital marketing world publishes a piece declaring that SEO is dead. Social media killed it. Voice search…
Google Ads Vs Facebook Ads: Where Should Australian Businesses Spend Their Budget?
April 1, 2026Categories: Google AdWords, Social Media AdsI will tell you a story that still bothers me. In 2019, a Fremantle café owner came to Perth Digital Edge after spending $4,200 over…
How To Choose A Google Ads Agency In Perth
April 1, 2026Categories: Google AdWordsI hold a 4th Degree Black Belt in Zen Do Kai and a Brown Belt in Brazilian Jiu-Jitsu. I mention that because after two decades…
Do Google Ads Work For Small Business? The Honest Answer
April 1, 2026Categories: Google AdWordsI’m Ben Tippett, founder of Perth Digital Edge, and I’ve spent the better part of a decade building and managing Google Ads campaigns for small…
How Much Do Google Ads Cost In Australia? (2026 Guide)
April 1, 2026Categories: Google AdWordsThe first Google Ads account I ever managed lost money. Not a little. The client, a Balcatta carpet cleaning business, burned through $2,400 in three…
B2B Content Marketing: How To Build A Strategy That Actually Generates Revenue
April 1, 2026Categories: Content MarketingWestside Auto Wholesale had a website, a handful of blog posts about bull bar installations, and a vague sense that they should be “doing content.”…
Why Most Car Dealership Websites Fail At SEO
March 31, 2026Categories: Search Engine OptimisationMost dealers do not have a traffic problem because people stopped researching vehicles online. The opposite is true. Car buyers in Perth are comparing pricing,…
Shopify SEO: How To Rank Your Shopify Store In Google
March 31, 2026Categories: Search Engine OptimisationThe first time Ben looked at the backend of a Shopify store that was supposedly “SEO optimised,” the owner had paid a freelancer $1,800 for…
What We Look For In An SEO Audit For Perth Businesses
March 30, 2026Categories: Search Engine OptimisationAn SEO audit is supposed to tell a business owner where their site stands and where the real opportunities sit. Most audits do not do…
Website Redesign: When To Do It, What It Costs, And How To Protect Your Rankings
March 30, 2026Categories: Website DevelopmentA plumbing company in Balcatta called us on a Thursday afternoon in a state of controlled panic. They had launched a redesigned website the previous…
The Real Cost Of Cheap SEO
March 29, 2026Categories: Search Engine OptimisationCheap SEO usually looks affordable right up until the point it starts costing you real money. My name is Ben Tippett. I run Perth Digital…
Google Shopping Ads: A Guide For Australian Retailers
March 29, 2026Categories: Google AdWordsA pet supplies retailer in Morley came to us spending $3,200 per month on google search ads. Text ads, broad match keywords, sending every click…
What Are The 3 Types Of SEO?
March 28, 2026Categories: Search Engine OptimisationMost websites do not lose in Google because the business is weak. They lose because the site is muddled. The page says too much and…
What Google’s Recent Updates Actually Mean For Businesses
March 27, 2026Categories: Search Engine OptimisationGoogle changes search more often than most business owners realise. Some of those changes are small enough that nobody notices. Others reshape search results, shift…
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