Google Ads is a powerful platform for businesses aiming to reach their target audience online. With over 246 million unique visitors in the United States alone, it offers a vast potential audience for promoting products and services. However, standing out amid intense competition can be challenging. Google Ads extensions help by allowing businesses to enhance their ads with additional information and features, boosting ad performance and visibility.
Understanding Extensions in Google Ads
Google Ads extensions are additional features that can be added to your ad to provide more information to potential customers. They appear below your ad text and allow you to include additional details such as phone numbers, locations, links to specific pages on your website, reviews, and more. Extensions can make your ad more informative and engaging, leading to a higher click-through rate and better overall performance.
How do I get Google Ads extensions?
Getting started with Google Ads extensions is easy. To add extensions to your ads, log in to your Google Ads account and navigate to the “Ads & extensions” tab. From there, you can select the type of extension you want to create and follow the prompts to set it up.
What is the benefit of Google Ads extensions?
Google Ads extensions provide several benefits for businesses looking to improve their ad performance. First, extensions can improve the visibility of your ad by providing more information to potential customers. This can lead to a higher click-through rate and lower cost per click. Additionally, extensions can improve the quality score of your ad, which can lead to better ad rankings and lower costs over time.
What are the three universal extensions in Google Ads?
There are three universal extensions in Google Ads that every business should consider using:
- Sitelink extensions
- Call extensions
- Location extensions
Sitelink extensions are additional links that appear below your ad text and direct users to specific pages on your website. For example, if you sell shoes, you could create sitelink extensions for different categories such as men’s shoes, women’s shoes, and kids’ shoes. Sitelink extensions can provide more information to potential customers and increase the chances of them clicking on your ad.Call extensions allow potential customers to call your business directly from your ad. This is especially useful for businesses that rely on phone calls for leads or appointments. Call extensions can help improve the overall performance of your ad by providing a direct and easy way for potential customers to get in touch with your business.Location extensions provide additional information about your business’s location and can help customers find your physical location more easily. For example, if you have a restaurant, you could use location extensions to provide your address, phone number, and hours of operation. This can be especially useful for businesses with multiple locations or for those that rely on foot traffic for customers.
How many types of extensions are there in Google Ads?
In addition to the three universal extensions, there are several other types of extensions available in Google Ads, including structured snippet extensions, price extensions, promotion extensions, app extensions, review extensions, message extensions, lead form extensions, affiliate location extensions, callout extensions, dynamic structured snippets, seller ratings extensions, image extensions, and automatic call extensions. Each of these extensions serves a specific purpose and can help businesses achieve their goals in different ways.
Are Google Ads extensions really needed?
While Google Ads extensions are not required to run a successful ad campaign, they can provide several benefits that can improve the performance of your ads. Extensions can help make your ad more appealing to potential customers and provide additional information that can increase the likelihood of them clicking on your ad. Additionally, extensions can improve the overall quality score of your ad, which can lead to better ad rankings and lower costs over time.
Where do I get Google Ads extensions?
To get started with Google Ads extensions, log in to your Google Ads account and navigate to the “Ads & extensions” tab. From there, you can select the type of extension you want to create and follow the prompts to set it up. You can also use the Google Ads Editor to create and manage your extensions in bulk. In addition to setting up extensions, it’s essential to monitor their performance regularly. You can do this by navigating to the “Extensions” tab in your Google Ads account and analysing the data provided. This data can help you understand which extensions are performing well and which ones may need to be adjusted or removed.
Benefits of Sitelink extensions
Sitelink extensions are one of the most popular types of extensions used in Google Ads, and for a good reason. They provide businesses with the ability to highlight specific pages on their website, making it easier for potential customers to find what they’re looking for. Sitelink extensions can also improve the click-through rate of your ads by providing more options for users to choose from.
Sitelink extensions Examples
Let’s say you’re a clothing retailer and want to use sitelink extensions in your Google Ads campaign. Here are some examples of sitelink extensions you could use:
- Men’s clothing
- Women’s clothing
- Kids’ clothing
- Sale items
- New arrivals
Each of these sitelink extensions would direct users to a specific page on your website, making it easier for them to find what they’re looking for and increasing the likelihood of them clicking on your ad.
Benefits of Call extensions
Call extensions (google ads) are an excellent option for businesses that rely on phone calls for leads or appointments. They allow potential customers to call your business directly from your ad, making it easy for them to connect with you. Call extensions can also improve the click-through rate of your ad by providing a clear call to action.
Examples of Call extensions
Let’s say you’re a plumber and want to use call extensions in your Google Ads campaign. Here are some examples of call extensions you could use:
- Call us for emergency plumbing services
- Call now to schedule an appointment
- Call us for a free estimate
Each of these call extensions would provide potential customers with a clear call to action and make it easy for them to get in touch with your business.
Benefits of Location extensions
Location extensions are an excellent option for businesses with physical locations. They allow potential customers to see your address, phone number, and hours of operation directly in your ad. This can be especially useful for businesses that rely on foot traffic for customers.
Examples of Location extensions
Let’s say you’re a restaurant and want to use location extensions in your Google Ads campaign. Here are some examples of location extensions you could use:
- Visit us for breakfast, lunch, or dinner
- Open late on Fridays and Saturdays
- Outdoor seating available
Each of these location extensions would provide potential customers with information that can make it easier for them to find your business and make a reservation. In conclusion, Google Ads extensions are a valuable tool that businesses can use to improve the performance of their ads. With the ability to add additional information and features to your ad, extensions can make your ad more informative and engaging, leading to a higher click-through rate and better overall performance. Whether you’re looking to highlight specific pages on your website, provide a clear call to action, or make it easier for potential customers to find your physical location, there’s an extension for you. So if you haven’t already, consider adding extensions to your Google Ads campaigns to take advantage of all the benefits they have to offer.
Types of extensions in Google Ads
Google Ads offers a variety of extensions that businesses can use to enhance their ads. Some of the most popular types of extensions include:
- Sitelink extensions: As mentioned earlier, sitelink extensions allow businesses to showcase additional links to pages on their website, increasing the likelihood of users clicking on their ad.
- Call extensions: Call extensions provide a clickable phone number within an ad, allowing users to call the business directly. This feature can be especially useful for businesses that rely on phone calls to generate leads or appointments.
- Location extensions: Location extensions display a business’s address, phone number, and hours of operation, making it easier for potential customers to find and visit their physical location.
- App extensions: App extensions allow businesses to promote their mobile app within their ad, providing a direct link to download the app from the App Store or Google Play.
- Review extensions: Review extensions allow businesses to showcase positive reviews from third-party websites within their ad, adding credibility to their brand and increasing trust among potential customers.
- Price extensions: Price extensions allow businesses to showcase their products or services with pricing information within their ad, providing transparency to potential customers and improving the likelihood of conversions.
Are Google Ads extensions really necessary?
Although extensions aren’t mandatory for running a successful Google Ads campaign, they can significantly enhance your ads’ performance. Extensions enable businesses to provide additional information and features within their ads, increasing the likelihood that users will click and take action. Furthermore, extensions can boost your ad’s quality score, leading to better ad rankings and reduced costs over time.
It’s important to note that not all extensions will suit every business. Experimenting with different types helps you identify which ones work best for your business and audience. Regularly monitoring their performance can reveal which extensions are generating the most clicks and conversions, allowing you to adjust your strategy accordingly.
Conclusion
Google Ad extensions are a valuable tool for businesses looking to improve the performance of their ads. With the ability to provide additional information and features within an ad, extensions can increase the likelihood of users clicking on an ad and taking action. From site link extensions to location extensions and everything in between, there’s an extension for every business looking to enhance their ads.
So if you haven’t already, consider adding extensions to your Google Ads campaigns to take advantage of all the benefits they have to offer. Remember to experiment with different types of extensions and monitor their performance regularly to optimise your strategy and drive results. ready to thrive online? Contact our Perth Digital Agency to get started!
