In today’s digital age, consumers are increasingly turning to the internet for everything from finding phone numbers to researching products and checking store opening hours. This shift has led to billions of local searches being performed each month. For small businesses, crafting a well-thought-out SEO strategy is crucial to ensure that your products and services reach those actively seeking what you offer.
As traditional marketing methods wane in effectiveness, establishing a robust online presence has become paramount. While understanding the basics of SEO is one thing, implementing a successful strategy is another challenge altogether. Fortunately, numerous resources offer tactical guidance and educational tools to help you. Here’s a snapshot of three essential blogs to follow for maximising your SEO efforts:
Understanding Google Places & Local Search
Mike Blumenthal’s blog, “Understanding Google Places,” is a treasure trove for anyone looking to stay current with local search trends. As one of the most respected authorities on SEO and marketing, his insights cover topics ranging from recovering deleted plus pages to the latest Google test search results and Shadow Box in Serp.
Whitespark
Whitespark, a software company specialising in SEO solutions, offers valuable tools like the Local Citation Finder and Local Rank Tracker. These tools help businesses identify optimal listing locations and track rankings in specific areas. The blog also delves into the intricacies of Local SEO, providing essential insights for small businesses and marketers.
Local University
Local University is a collaborative blog and forum featuring industry leaders like Mike Blumenthal, Will Scott, and David Mihm. In addition to insightful posts, Local University organises seminars and educational events, offering videos and other valuable resources. While full access requires a membership fee, the high-quality content from top experts makes it a worthwhile investment.
In a world where online visibility can make or break a business, these resources are vital for anyone looking to enhance their SEO strategy. Want to learn more? Contact Our Perth digital marketing agency team to elevate your brand and stay ahead of the competition. Find your digital edge today.
