Let me make a guess, at the start of this year, you set a goal to take your business to the next level in 2023. You are committed to investing your time, money, and effort to unlock your business’s full potential. But now, it’s April, and you’ve only achieved your first-quarter objectives. Are you still reluctant to hire a Perth-based SEO agency to boost your business’s online visibility and attract more customers? If that’s the case, don’t worry; you’re not alone. Many business owners are still procrastinating and haven’t invested in SEO yet. However, by neglecting SEO services, you’re handing over your potential customers to your competitors who have already seized the opportunity. While you’re struggling to figure out why your customer base is dwindling, your competitors are reaping the benefits of their SEO investment, thanks to Google’s efficient delivery system.
So, what’s holding you back? Is it because you’re not fully aware of the potential benefits of partnering with an SEO agency? Maybe we haven’t done enough to educate you on the comprehensive value SEO can provide for your business. In our commitment to doing better, here are ten not-so-obvious benefits you’ll enjoy when you invest in your business and team up with a reputable SEO agency in Perth, such as Perth Digital Edge.
Improving User Experience (UX) on Your Website
Partnering with an SEO agency can offer unexpected benefits, including better user experience for your website. While most people focus on achieving first-page results on SERPS, they don’t realise that passing Google’s strict tests is crucial to attaining that position. One of those tests is providing an excellent user experience for your visitors. Google continually learns and improves, and it expects websites to do the same. Thus, providing a positive user experience is a fundamental tactic that SEO agencies implement on your site. With the help of an SEO agency, not only can you gain more visibility on Google, but you can also keep customers on your site. SEO experts optimise your site to satisfy Google, ensuring the following aspects for a better user experience:
- Site organisation
- Site map alteration and implementation
- User navigation and experience
- Engaging and SEO-optimised content
- Page loading speed
- Fixing site errors
- Mobile Optimisation
Better Website Trust & Credibility
Increased visibility has a key benefit that may not be obvious at first glance, which is the trust and credibility that come with it. As a user, you’re more likely to trust and find credible the search results that appear on the first page rather than those on page 4. You also know that the results on the first page are generally more relevant to your search query. As an experienced SEO agency, our goal is not just to help you create a website that is highly functional and engaging, with an effective user experience and a well-considered SEO strategy, but also to help you rank higher in the search results and be seen as a credible and trusted authority in your industry. We know that ranking higher in the results achieves that, and we have the expertise to get you there. However, authority is not just about appearing in the search results. It’s also about keeping good company. So, how else can we demonstrate the company we keep? There are many tactics we can implement to help your business grow into a household name. These include machine learning optimisation, quality backlinking, guest blogging with high-authority accounts, encouraging positive user behavior like reviews, and optimising on-page content and elements. It’s important to remember that building customer trust and industry credibility, like all other methods of trust building, takes time. Trust is built over time, and it can be broken in a second. The same rules apply online, and we adhere to them in all our tactics. We are a purely white-hat SEO agency, ensuring you stay on the good side of Google. Remember, establishing a credible and trusted business requires patience, long-term commitment, effort, and quality.
Boosting Local Engagement and Conversions
With the surge in mobile traffic, Local SEO has become more crucial than ever. It’s a must-have strategy for businesses offering services in a specific geographic area. The goal of Local SEO is to enhance your online presence and make it easier for users in a specific location to find you when they need you the most. Local SEO revolves around optimising various aspects of your business for maximum visibility such as towns, cities, regions, Google Maps, Google My Business, reviews, local directories, local backlinks, and social media. Implementing these strategies can boost engagement and ultimately drive conversions at the right time and in the right place.
Provides you with a deeper comprehension of the digital landscape
Google has evolved significantly over the past decade, and even in the last five years. In fact, the changes that Google undergoes on a daily basis are a testament to how dynamic and complex the search engine truly is. As a business owner or marketer, staying on top of these changes can be challenging, to say the least. However, partnering with an SEO agency can provide a significant advantage, as it can help you anticipate any upcoming changes that could potentially harm your business. This way, you can stay informed and plan for these changes proactively rather than being forced to react to them after the fact. By working with an SEO agency, you can gain a better understanding of the constantly evolving online environment, and stay one step ahead of your competition.
receive the most current and effective practices in the industry
Similar to the previous point, having an SEO agency by your side lets you focus on what you do best without worrying about whether your SEO strategy is optimised to its full potential. We specialise in this area and constantly strive to stay up-to-date on the latest SEO trends, practices, and techniques through various means like attending seminars, workshops, and training, as well as having multiple SEO memberships and Google Alerts. We need to ensure that not only do our clients beat their competitors with our SEO tactics, but we also beat our competitors as well. SEO is a competitive game, and if you’re not implementing the best SEO practices, you’ll quickly be out of the game. We have dedicated teams whose sole focus is to inform and train our entire agency on the latest tactics and best practices. In fact, we receive daily updates as the internet is constantly changing and every change has the potential to negatively impact your online visibility.
It’s a measurable ROI
By using tracking and analytics tools, we can measure the success of our SEO campaigns. Some SEO strategies are not immediately obvious, but our software and tools reveal a lot about what we implement. We can provide you with information such as:
- The rank of each individual keyword on Google
- Changes in ranking for each keyword over time
- The number of people searching for each keyword
- Different sources of website traffic
- The number of backlinks and the domain authority and trust flow of each link
- User behavior on your site
And the list goes on. Essentially, anything you want to know about your customers or website performance online, we can track and collect data for you. However, it’s important to properly connect the dots between actions taken on your site and their definitive cause. We do everything possible to link the ‘source’ with the ‘action’ to give you the best understanding of how your website is performing and how to improve it. The best part is that the results are in the data, which is easy to digest and see the progress you’ve made.
Decreases Cost per Conversion and Enhances Customer Buying Cycle
As an owner, you know the value of being a customer and how much effort goes into making a purchase. Customers today conduct thorough research before making a purchase, and this is where investing in SEO gives you an edge. By investing in SEO, you increase your chances of being found by potential customers who are searching for products or services that you offer. This translates to more foot traffic, which in turn leads to higher conversion rates and a faster buying cycle. When done right, SEO enhances a brand’s visibility at the right time and in the right places. This means that your business will likely be among the first options that customers come across when searching for products or services that you offer.
Potential Customers expect to be able to find you quickly
We rely on the internet for so much these days that it’s now considered a basic human right, alongside things like shelter, water, food, education, and healthcare. As a result, consumers have very high expectations. They expect nothing less than perfection. Slow loading times, poor imagery, or unclear navigation? They’ll quickly move on to another website. If your website and online visibility are lacking, users won’t stick around. They want to find what they’re looking for quickly and easily. But as an SEO agency, we understand these expectations and can help you meet them. By optimising your website for fast load times, high-quality images, and clear navigation, we can increase the chances of users not only finding your site, but also staying on it, making purchases, and even recommending it to others.
Enhances the rate at which users click on relevant keywords
Did you know that 40% of all clicks on search engines go to the top three results on the first page? Another 50% go to results below the top three, and only a measly 10% of users click through to page 2. This means that if you’re not investing in SEO, you’re essentially wasting your time. Achieving page one ranking takes time and effort, and usually requires the expertise of an SEO agency. The skill of an SEO agency lies in assessing the quality and relevance of search terms or keywords for your business, and focusing only on the most relevant and qualified keywords to improve your visibility on the most important searches. This can increase your click-through rate and improve your chances of conversion.
Not sure where to start?
Implementing effective, quality SEO strategies for your business is only going to improve your businesses ability to grow. More often than not, it’s too much of a hefty task to take on alone. It’s a full time job that requires a number of experts skilled in different areas – from Onpage optimisation, to link building and off page strategies, to content marketing, graphic design and web development. Each role is required at some stage to optimise your SEO. That’s why so many businesses invest in Perth Digital Edge. We are a full-service digital agency with over 100 businesses relying on us to provide support, strategy and real results, and there’s a reason we’re grown so rapidly – we deliver. If you’re tired of making excuses and want to see real, lasting change in your business. The best time to start was yesterday, the second best time to start is now. Contact the team at Perth Digital Edge to elevate your brand and stay ahead of the competition. Find your digital edge today.