Why Google Ads Are Better Than Facebook Ads

Ben Tippet

Online advertising has become an essential component of any successful digital marketing strategy. While there are many different platforms available for advertising, Google Ads and Facebook Ads are two of the most popular options. In this article, we will explore the major differences between these two platforms (Facebook ads vs Google ads) and examine why Google Ads are often considered to be the better choice.

What is the Major Difference Between Facebook and Google Ads?

The primary difference between Facebook and Google Ads is the way they target audiences. Facebook Ads are based on demographic information, interests, behaviors, and other factors. Google Ads, on the other hand, are based on keywords and search intent. This means that people who see your Facebook Ads may not necessarily be actively searching for your product or service, whereas people who see your Google Ads are likely to be actively searching for a solution to their problem. Another key difference is the type of ad formats available.

Facebook Ads offer a range of formats, including image ads, video ads, carousel ads, and more. Google Ads, on the other hand, offer text ads, display ads, and video ads. This means that Facebook Ads may be more suitable for businesses that want to showcase their products or services in a visually appealing way, while Google Ads may be better for businesses that want to provide detailed information or drive immediate conversions.

Is Facebook Ads Harder than Google Ads?

Both Facebook Ads search and Google Ads have their own learning curves, but many people find Facebook Ads to be more complex. This is because Facebook’s targeting options are more extensive and require a greater understanding of your audience. Additionally, Facebook’s algorithms are constantly changing, which can make it challenging to keep up with best practices. Google Ads, on the other hand, require a solid understanding of keyword research and bidding strategies. While Google Ads may seem more straightforward at first glance, it can take some time to master the nuances of the platform.

Which Paid Advertising Should You Use for Online Marketing: Google or Facebook?

The answer to this question depends on your specific business goals and target audience. If you are looking to drive immediate sales and conversions, Google Ads may be the better option for you. This is because people who are actively searching for your product or service are more likely to convert than people who are simply browsing social media. On the other hand, if you are looking to build brand awareness and engage with potential customers, Facebook Ads may be a better fit. This is because Facebook Ads allow you to target specific demographics and interests, which can be useful for reaching new audiences and building brand awareness. It’s worth noting that using both platforms in tandem can be a highly effective strategy. By using Google Ads to capture people who are actively searching for your product or service and Facebook Ads to build brand awareness and reach new audiences, you can create a comprehensive marketing campaign that covers all bases. 

Resource: Maximising Results with Professional Google Ads Management Services

Is it Cheaper to Advertise on Google or Facebook?

The cost of advertising on Google or Facebook can vary widely depending on a range of factors. Both platforms use a bidding system to determine the cost of your ads, so the cost per click (CPC) can fluctuate depending on the competition for specific keywords or audiences. In general, Facebook Ads tend to be less expensive than prices to advertise on google, but this can vary depending on the specific targeting options you choose. Additionally, the cost per click on Google Ads may be higher, but the conversion rate may also be higher, leading to a higher return on investment (ROI).

Facebook Ads vs. Google Ads: Which is Better for You?

Ultimately, the decision between Facebook Ads and Google Ads will depend on your specific business goals, target audience, and budget. Both platforms have their own strengths and weaknesses, and choosing the right one can be a complex decision. However, if you are looking for a platform that is more likely to drive immediate sales and conversions, Google Ads may be the better option. If you are looking to build brand awareness and engage with potential customers, Facebook Ads may be a better fit.

When choosing between these platforms, it’s important to consider the specific features and benefits that each one offers. For example, Google Ads allow you to target people who are actively searching for your product or service, which can lead to a higher conversion rate. Additionally, Google Ads provide access to a range of advertising formats, including text, display, and video ads. Facebook Ads, on the other hand, allow you to target specific demographics and interests, which can be useful for building brand awareness and reaching new audiences. Additionally, Facebook Ads provide access to a range of ad formats, including image, video, and carousel ads.

Overall, the best strategy is often to use both platforms in tandem. By using Google Ads to capture people who are actively searching for your product or service and Facebook Ads to build brand awareness and reach new audiences, you can create a comprehensive marketing campaign that covers all bases. In terms of cost, both platforms can be affordable if used correctly. However, it’s important to keep in mind that the cost per click can vary widely depending on a range of factors, including the competition for specific keywords or audiences. To maximise your return on investment, it’s important to carefully track your campaigns and adjust your bidding strategies accordingly.

Conclusion

In conclusion, while Facebook Ads and Google Ads both have their strengths and weaknesses, Google Ads are often considered to be the better choice for businesses that want to drive immediate sales and conversions. However, for businesses that want to build brand awareness and engage with potential customers, Facebook Ads may be a better fit. Ultimately, the best strategy is often to use both platforms in tandem to create a comprehensive marketing campaign that covers all bases. Want to learn more? Contact the team at Perth Digital Edge to elevate your brand and stay ahead of the competition. Find your digital edge today.

Find your digital edge today.

Harness the power of Perth's digital pulse and expand your reach Australia-wide.

Get Started