Why Page Speed Matters in SEO: A Guide for Perth Business

Ben Tippet

In today’s fast-paced digital world, every second counts—especially when it comes to your website’s page speed. As the Best SEO company in Perth, including Perth Digital Edge, are increasingly focusing on this critical factor, and for good reason. Studies show that nearly half of web users expect a site to load in 2 seconds or less, and a delay of just 3 seconds can lead to 40% of visitors abandoning your site.

The Impact on User Experience

Page speed is not just a technical metric; it’s a direct reflection of your user’s experience. Slow-loading pages, especially those bogged down by auto-playing videos or heavy graphics, can frustrate users and drive them away. This not only affects your site’s bounce rate but also impacts your SEO rankings, as Google considers page speed as one of its ranking factors.

The Financial Upside

Improving your page speed can have a tangible impact on your bottom line. Amazon found that a 100-millisecond increase in page speed led to a 1% increase in revenue. Whether it’s building trust in your brand or reducing cart abandonment rates, a faster website can significantly boost your ROI.

Mobile Experience: With the advent of Accelerated Mobile Pages (AMP) by Google, the focus on mobile page speed has intensified. AMP strips down your website to its essential elements, offering a faster and more streamlined user experience. While AMP may have some limitations, such as reduced analytics capabilities, it’s an effective way to improve mobile user experience, which is crucial given that 70% of online time is spent on mobile devices.

What Can You Do?

  1. Google Page Speed Tools: Start by assessing your current page speed with Google’s Page Speed Tools.
  2. GZIP Compression: Check if your web host uses GZIP compression to reduce file sizes by up to 70% without sacrificing quality.
  3. Optimise Images: Use tools like Photoshop’s “Save for Web” feature to reduce image sizes while maintaining quality. Remember, resizing an image in HTML doesn’t reduce its file size; it still takes the same time to load.

For more advanced strategies and personalised guidance, consider consulting with experts. At Perth Digital Edge a Perth SEO company, we offer digital consulting services tailored to businesses of all sizes. We can guide you through the intricacies of optimising your online presence, empowering you to take control of your own digital marketing strategies.

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