While anyone can technically do SEO, it’s a complicated process. Just as a client can choose to represent themselves in court and refuse legal representation – we all know how that usually turns out.
As a law firm your goal is to service clients and get the best outcome. As an SEO Agency our job is to work with law firms and get them a steady stream of positive reviews from clients for their business.
Focus on your main job – hire an SEO expert to do your SEO.