Enterprise SEO services involve various tactics and strategies tailored to each client’s unique needs, goals and challenges. Some of the tactics we use include:
- Expanding and re-optimising existing content to make it more relevant and useful to users.
- Creating high volume high quality content to attract users at the top of the buyer’s journey. Content can include written blogs, visual content, videos, infographics and more.
- Publishing content through social media and other channels and doing digital PR.
- Implementing a strong internal linking strategy to connect content across the site and guide users through the site.
- Attracting high quality backlinks to the site and brand and monitoring and removing bad backlinks.
- Improving user experience and site performance such as site speed, mobile friendliness, intuitiveness and attractiveness using Google Search Console.
- Using structured data to help Google understand the site better and increase traffic.
- Identifying and fixing technical issues that affect the site.
- Collecting and reporting on key metrics to measure results and optimise for better performance in the future.