Facebook has analytics tools to track your Facebook page ads in Perth. Key metrics to monitor are reach, impressions, clicks, engagement, conversions and return on ad spend (ROAS). By regularly checking these metrics you can see how your ads are performing, what needs to be improved and optimise your ads for better results.

That’s where our in-house ad experts come in. We have years of experience in reading metrics, knowing what to tweak to reduce your cost per conversion. Also having proper conversion tracking set up is essentially allowing you to track website conversions and attribute them to specific ad campaigns so you can see deeper into customer behaviour and campaign ROI.