The following 7 steps are best practice:

1. Know your target audience and their needs.
2. Create a content marketing strategy with clear goals.
3. Create content that’s high quality, valuable and relevant.
4. Use various content formats and distribution channels.
5. Publish and promote your content consistently.
6. Engage with your audience through comments, social media and other platforms.
7. Monitor your KPIs and adjust your strategy.

By following these steps you can create a content strategy that speaks to your target audience and meets your business goals.