Google Ads is a pay-per-click (PPC) model. This means you only pay Google when a user clicks on your ad.

These ads can show in many places including search results, shopping results, the app store, YouTube, Gmail and other websites. They can be text ads, image ads or video ads so you can choose the platform and delivery method that best suits your target audience.

“Google Ads are a great way to target people who are ready to convert. While search engine optimisation (SEO) can increase your organic traffic over time, Google Ads is a way to get fast and big results.