Harnessing the power of Google Ads requires patience and a realistic expectation of time to see results. The process involves both the initial campaign setup and ongoing optimization, which requires planning and time investment. Google ads specialists need to allocate time to research and planning. This includes selecting keywords, writing targeted ads and setting up conversion tracking.

Once your campaign is live it can take time for your PPC ads to show up in search engine results and conversions to start flowing in. The timeframe depends on the competitiveness of the keywords and the quality of the campaign.

While it’s best to give your campaign a few weeks to start showing results, you can see some results sooner. Keep in mind the unique aspects of your campaign, the competitiveness of the keywords you chose will impact the speed of results.

Remember Google Ads is an ongoing process. Continuous optimization is key to long term success. This means adjusting bid prices, testing ad copies and analysing data, including quality score to see what works and what doesn’t.