Your website’s rankings can change daily.

Google rankings fluctuate often and there are over 200 factors that determine a website’s ranking on Google. It’s best to focus on long term traffic growth rather than daily rankings. Daily rankings can be a great confidence booster but it’s important to consider the long term results.

The reasons why your SEO rankings may change daily include:

• Google making minor changes to its algorithm
• The weight of ranking factors shifting
• New competitors implementing effective SEO strategies
• Your SEO momentum stopping due to stopped links or content
• Temporary movements that won’t have long term effects.

SEO is a dynamic process and everything is always changing. You need to get used to the idea of daily ranking changes.