Here are a few examples of programmatic services:
- Display ads: Banner ads on websites and other digital properties. With programmatic advertising, advertisers can target specific audiences based on demographics, interests and behaviour on Google Ads (Google Display Network) and other DSPs. (We’ll cover what a DSP is in the FAQ below!)
- Video ads: Ads within video content on platforms like YouTube or social media. Programmatic video ads can be targeted to specific audiences and optimised based on performance metrics like viewability and completion rate.
- Native ads: Ads that blend in with the content of the website or app they appear on. With programmatic advertising, native ads can be targeted based on the context of the content and interests of the user.
- Social media ads: Ads within social media platforms like Facebook, Instagram and Twitter. Programmatic social media ads can be targeted based on user demographics, interests and behaviour and optimised based on performance metrics like engagement and conversion rate.
- Connected TV ads: Ads on streaming platforms like Hulu, Roku or Amazon Fire TV. Programmatic-connected TV ads can be targeted to specific households based on demographic data and viewing habits and optimised based on performance metrics like completion rate and frequency.