Both International and Local SEO are effective ways to improve your search engine rankings. International SEO is about taking your business beyond your home country and getting on the international stage. Local SEO is about getting visible to a local audience.
If your business is in Australia for example International SEO can help you get into markets worldwide such as the US, UK and more. It’s the best strategy when you want to go global and get your content in front of an audience that’s not accessible to you. Local SEO is about getting your brand visible to a local audience so it’s perfect for businesses with physical locations or stores.
International SEO and Local SEO are not mutually exclusive. You can use a combination of both depending on your goals. For example if you’re targeting a specific city or region in another country you could use International SEO as your main strategy and then Local SEO to fine tune.
We offer customised SEO packages to suit our clients needs. This means we can provide a combination of SEO services and paid advertising services to help you achieve your goals. Get in touch to see what’s possible.