SEO for Lawyers, also known as Law Firm SEO, is the process of optimising a law firms online presence to be visible to potential clients searching for legal services online. This involves optimising both on-site and off-site elements that search engines use to rank websites in organic search results.

For example, someone looking for legal help might search for:

• Lawyer in [location]
• Lawyer near me
• Family law expert
• Criminal law expert
• DUI lawyer in [location]
• Law firm in [location]
• Local solicitors
• Family lawyers

The top 3 results get over 80% of all organic clicks because of visibility and trust. So for law firms looking to attract new clients and get a steady stream of cost effective online leads SEO is a must.