creating, distributing and promoting valuable, relevant and consistent content to attract and engage a target audience with content. The ultimate goal is to drive profitable customer action, such as buy, sign up to a newsletter or share the content. The main goal of this strategy is to drive profitable customer action by providing useful and engaging information to potential customers. This can include blog posts, social media posts, videos, podcasts, e-books and more. By creating valuable content businesses can position themselves as experts in their industry, build trust with their audience get more web sales and traffic overall.