• Copywriting: A content writer will write for advertising or other promotional materials.
• SEO Copywriting: A content writer will write in a way that ranks well in search engines. This includes keyword research, meta descriptions and other SEO practices.
• Creative Content: More artistic and focuses on storytelling or brand voice. Often used in more emotive forms of advertising like TV commercials or brand campaigns.
• Conversion Copywriter: Write copy for conversion rate optimisation purposes.

Each type of copywriting, including website copywriting, serves a different purpose and requires a different skill set, although there’s overlap between them.