In today’s market consumers are turning to search engines to find local services, including plumbers. A well optimised website can help your plumbing business rank higher in search engine results and make it easier for potential customers to find you. SEO is not just about visibility, it’s about credibility. Websites that are on the first page of search results are often perceived as more trustworthy and authoritative. Plus SEO is cost effective compared to other forms of advertising and provides a long term return on investment.