SEO is important because your prospective customers see your business when they’re searching for your products or services online. When done right, SEO should also improve the on page user experience which increases conversion rates, builds trust and creates repeat customers for your business.

On top of that – paying for advertising is expensive. 80.2% of Google’s revenue in 2022 was from advertising. Those ads that appear in the middle of articles and scattered in between the organic SEO and organic search results there, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. To reduce paid advertising and create a long term and sustainable revenue stream for your business you need SEO.

To get seen by potential customers your site and page content needs to be optimised so Google can read it and visitors can enjoy it. SEO is a balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search engine optimisation is about how to curate information so search bots can understand and users can enjoy.