SEO And Web Design Case Study: Pool Care In Perth

1Pool Care is a family-run, SPASA-accredited pool service business covering Perth, from regular cleaning and maintenance to green pool recovery, equipment repairs and a pool shop. Pool owners search when something goes wrong and want someone they can trust quickly.

Perth Digital Edge designed the website and runs SEO, small business SEO, ecommerce SEO and content, so 1Pool Care is found for both services and products.

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Sector: Pool care
Location: Perth

+XXX%Organic traffic

XXXPage one keywords

+XX%Key events

+XX%Enquiries

Their Challenge

Pool care searches split between urgent fixes, regular servicing and equipment purchases, and every suburb is competitive. The site needed to win service bookings and product sales at the same time, while showing the experience and accreditation behind the business.

Draft, visible to editors only. Replace the challenge, solution and results with the real story for 1Pool Care, and add real figures. Swap each placeholder image in the builder.

Our Solution

Perth Digital Edge worked with 1Pool Care on web design, SEO, small business SEO, ecommerce SEO and content creation. Each part of the work was aimed at the same problem.

Web DesignA website with a booking form in the hero, clear service pages and the team front and centre, built to turn pool owners into bookings.
SEOAn SEO strategy built around pool cleaning, maintenance, green pool recovery and equipment repair searches across Perth.
Small Business SEOA focused plan for a family-run business, putting effort where local bookings come from fastest.
Ecommerce SEOPool shop product and category pages optimised so pumps, chemicals and equipment rank for the searches owners make.
Content CreationService pages and FAQs that answer what pool owners ask about cost, frequency and water care.

The Outcome

Bookings From The First Screen
A booking form in the hero makes it easy to request a service straight away.
Found For Services And Products
Service pages and pool shop products both set up to rank across Perth.
Trust On Show
Accreditation, reviews and the real team help owners choose with confidence.