Advanced Breaking Technology
Based in Perth, Western Australia, Advanced Braking Technology (ABT) is innovative braking systems force since its inception. Supplying to all seven continents, ABT serves a diverse range of sectors including mining, civil construction, military, and more. ABT is also publicly traded on the Australian Stock Exchange under the ASX code ABV. Their new website serves as a comprehensive platform for showcasing their ground-breaking technologies and solutions.
The Challenge
As a global frontrunner in the field of innovative braking solutions, Advanced Braking Technology (ABT) has established itself as a trusted supplier to a multitude of industries across all seven continents. With its headquarters in Perth, Western Australia, ABT is renowned for its engineering prowess and safety-focused technologies.
However, despite its international reach and strong reputation for quality and innovation, ABT faced a significant obstacle: the lack of a robust digital presence. While the company had built its name through industry partnerships, research and development, and traditional marketing methods, it was missing a dedicated website to effectively showcase its groundbreaking products and technologies. This absence of a digital platform limited ABT’s ability to fully capitalize on its expertise and expand its global customer base.
The Solution
For a company like Advanced Braking Technology (ABT), which already had a strong industry reputation but lacked a digital showcase, the immediate priority was to establish a comprehensive online presence. Unlike scenarios that might necessitate a full-scale digital marketing strategy, ABT’s most pressing need was a specialized, user-centric website to serve as the linchpin of its digital identity.
We crafted a custom website meticulously tailored to meet ABT’s unique requirements and its diverse range of clients across various sectors. The website features dedicated sections that highlight the company’s innovative braking solutions, from safety improvements to zero-emission technologies. It also incorporates client testimonials, case studies, and a research and development blog to keep visitors updated on the latest advancements. A secure, industry-partner-only area was developed for confidential project collaborations and access to exclusive technical documents.
The new website has had a significant impact, quickly becoming the primary resource for existing and prospective clients and partners, providing a central hub for all things related to advanced braking technologies. It has enhanced ABT’s global visibility and streamlined operations, making project discussions and information sharing more efficient.
The Results
Advanced Braking Technology’s custom-built website has transformed stakeholder engagement and boosted industry visibility. It now serves as the cornerstone of ABT’s operations, centralising the showcase of innovative braking solutions, research developments, and client testimonials.
One of the standout features of the website is the dedicated section for shareholders, which includes real-time stock reports and ASX listings. This has been exceptionally well-received, providing transparent and immediate financial information to investors and thereby strengthening investor relations.
Overall, investing in a custom website has been transformative for ABT, solidifying its reputation as a leading global supplier of advanced braking systems. The site has enhanced ABT’s visibility worldwide, streamlined operations, and improved communications with clients and shareholders, making information sharing easier and more effective.