Case Study

Bears Fencing

We ran a long-term SEO and link building campaign for Bears Fencing in Dunsborough that took them to the top of Google within three months and kept them there for six years, delivering consistent six-figure revenue and a 109% increase in new users.

109%

Increase in new users

35%

Conversion rate increase

66%

Return on investment

22%

Brand recognition increase

About Bears Fencing

A Trade Business Built to Last in Dunsborough

Bears Fencing is a fencing contractor based in Dunsborough, Western Australia. When they came to us, they were starting fresh in a new market and needed digital visibility to build their client base from the ground up. Six years later, they continue to rank at the top of Google and run a consistently profitable business.

The Challenge

Starting From Zero in a New Market

Bears Fencing was launching in Dunsborough without an existing digital footprint. In a trade category where customers rely heavily on Google to find local contractors, not ranking meant not existing. The market had established competitors and achieving meaningful visibility was going to require serious, sustained SEO work.

There was no quick fix available. Ranking a new local trade business at the top of Google in a competitive market takes strategy, patience, and consistent execution over time. Bears Fencing trusted that process, and the results have spoken for themselves.

The Solution

Sustained SEO That Compounds Over Time

We built a comprehensive local SEO strategy for Bears Fencing from the ground up — covering on-page optimisation, targeted content creation, local citation building, and a structured link building program designed to establish authority in their market.

On-Page SEO

Full technical and content optimisation of every page, structured around the search terms Bears Fencing's customers actually use.

Link Building

A targeted outreach program securing high-quality backlinks from trade directories, local publications, and relevant industry sites.

Local Citations

Consistent business listings built across Google Business Profile, local directories, and industry platforms to reinforce local authority.

Ongoing Optimisation

Continuous monitoring and refinement to maintain and defend top rankings as search algorithms and competitors evolve.

The Result

Number One in Three Months. Still There Six Years Later.

Bears Fencing reached the top of Google within three months of engaging us and has held that position ever since. The sustained visibility has driven a 109% increase in new users, a 35% lift in conversions, and a 66% return on investment — while brand recognition in their local market has grown by 22%.

For Bears Fencing, this was not just a digital marketing result. It was the foundation of a business that now runs consistently at six figures, year after year, giving the owner a lifestyle and stability he credits directly to the SEO work done.