Case Study

Digit Business

We run an ongoing SEO campaign for Digit Business, a Perth-based Xero specialist and cloud accounting firm. The work has delivered a 160% increase in key events, a 62.5% traffic uplift, and a number one Google ranking for "Xero bookkeeping Perth."

160%

Increase in key events

+16%

Engagement rate uplift

62.5%

Traffic increase

Xero bookkeeping Perth

About Digit Business

Perth's Xero and Cloud Accounting Specialists

Digit Business is a Perth-based accounting firm specialising in Xero implementation, cloud bookkeeping, and financial management for small to medium businesses. With deep expertise in their field but limited organic search visibility, they needed a long-term SEO partner to put them in front of the clients actively searching for exactly what they do.

Why businesses choose perth digital edge local seo - Perth Digital Edge

The Challenge

Expert Firm. Invisible Online.

Digit Business had the expertise and the client results to compete at the top of their market, but their organic search presence was not reflecting that. High-intent searches like “Xero bookkeeping Perth” were going to competitors, and the site was not generating the volume or quality of enquiries the business was capable of handling.

In a professional services category where trust and visibility go hand in hand, ranking well is not just a marketing advantage — it directly shapes how potential clients perceive a firm’s authority before they ever make contact.

The Solution

Targeted SEO Built Around How Clients Search

We built and continue to run a comprehensive SEO program for Digit Business, centred on the high-intent keywords their ideal clients use when looking for a Xero specialist in Perth. Every element of the campaign is tied back to measurable outcomes tracked through GA4.

Keyword Strategy

Research-led targeting of high-intent Xero and cloud accounting search terms specific to the Perth market.

On-Page Optimisation

Technical and content improvements across all key pages to align with search intent and improve dwell time.

Authority Building

Ongoing link acquisition and citation management to build domain authority in the accounting and bookkeeping space.

Performance Tracking

GA4 event tracking configured to monitor key actions — form submissions, calls, and service page engagement.

The Result

Number One for Xero Bookkeeping Perth — and Growing

The ongoing SEO campaign has delivered consistent, compounding results for Digit Business. Organic traffic is up 62.5%, key conversion events have increased by 160%, and engagement rate has improved by 16% as better-qualified visitors find the site through more relevant search terms.

Most significantly, Digit Business now holds the number one Google ranking for “Xero bookkeeping Perth” — positioning them as the leading specialist in their category and continuing to drive high-quality enquiries month on month.