Fosters Fencing

Founded in 2011 by Dave and Tim, Fosters Fencing has built a strong reputation across Perth for residential and commercial fencing work — backed by 30 years of combined trade experience between the founders and a team of skilled tradesmen who handle every job in-house. No subcontracting, no hidden costs, no compromises on quality. The business had the credentials, the workmanship, and the word-of-mouth to back it up. What they needed was a digital presence capable of converting that reputation into consistent organic enquiries at scale.

Fosters Fencing had built their business on quality work and word-of-mouth referrals — but in the Perth fencing market, the businesses that show up at the top of Google capture the majority of new enquiries regardless of reputation. Their existing website was outdated, not optimised for search, and not structured to convert visitors into quote requests effectively.

The challenge was two-fold: build a website that could credibly represent the quality of their work to a visitor who had never heard of them, and then execute an SEO and content program capable of getting that site in front of the thousands of Perth homeowners and project managers searching for fencing every month. Both needed to work together — a well-ranked page that does not convert wastes the effort, and a great website that nobody finds is equally useless.

We rebuilt the Fosters Fencing website from the ground up — a new design and development that properly showcased their portfolio, tradesmen, and services, with a UX focused on driving visitors to a quote request. The SEO architecture was built into the site from day one: structured service pages, optimised URL hierarchy, and on-page content targeting the full range of fencing search terms across the Perth market.

The content marketing program ran alongside the SEO campaign, building topical authority across fencing types, suburb-level local pages, and project content that drives the long-tail keyword volume responsible for the 900-plus total rankings. Together, that foundation has put Fosters Fencing in the top three for their most competitive terms — including Fencing Perth and Fencing Contractors Perth — while delivering a 53% lift in new users and a 39% increase in quote and contact key events.

Fosters Fencing now holds top-three positions for Fencing Perth and Fencing Contractors Perth — the two highest-intent, most competitive search terms in their market — and ranks across more than 900 keywords in total, with 26 high-value terms on page one. New users are up 53% and key events have increased 39%, meaning the traffic growth is converting into real enquiries and quote requests.

For a trades business where the pipeline of new work is everything, this kind of organic search presence is a durable, compounding asset. Every month the content builds more authority, the rankings hold or improve, and new customers find Fosters Fencing before they find anyone else. That is what a properly executed SEO and content program delivers — and why the businesses that invest in it keep pulling further ahead.