Case Study
Fremantle Roofing Services
We took Fremantle Roofing Services from zero digital presence to the number one market position — building a full five-stage campaign covering SEO, Google Ads, videography, link building, and a new website that drove a 300% increase in qualified leads and made paid advertising redundant. The reported outcome was a 300 percent increase in qualified lead flow. Lead quality was protected through call tracking, form qualification questions, and clear service boundaries. Reporting focused on qualified enquiries, conversion rate by landing page, and the keywords driving those enquiries, rather than traffic volume alone.
About Fremantle Roofing Services
Perth's Leading Roof Restoration Specialists
Fremantle Roofing Services is one of Perth’s most respected roofing contractors, operating across the coastal suburbs where salt spray, corrosion, and storm damage make roof maintenance a recurring necessity for homeowners. Despite a strong reputation built on years of quality work, they had no digital presence to speak of — no rankings, no traffic, and no way for the customers who needed them most to find them online.
The Challenge
The Best Roofer in Fremantle. Nowhere to Be Found Online.
When homeowners in Fremantle searched for help with a leaking roof, storm damage, or corroded ridge capping, Fremantle Roofing Services simply did not appear. The website was underdeveloped, there were no search rankings, and no digital footprint of any kind. Every qualified enquiry was going to a competitor.
The coastal market presents a specific challenge — homeowners search for problems, not services. Terms like “salt spray roof damage,” “coastal corrosion repair,” and suburb-specific searches are where intent lives. Without content built around those searches, even a great business remains invisible at the exact moment a customer needs them.
The Solution
Built From Scratch. Ranked From the Ground Up.
With zero existing digital foundation, we built a complete five-stage campaign from scratch. The SEO strategy centred on the coastal roofing market — creating service pages targeting specific problems like salt spray corrosion, storm damage, and ridge capping repair, alongside suburb-level pages aligned to how local homeowners actually search.
A digital marketing video anchored the brand, a structured backlink program built domain authority, and Google Ads drove early lead flow while the organic rankings developed. Once SEO reached maturity, paid advertising became redundant entirely — the organic results were generating enough volume on their own.
The Result
300% More Qualified Leads. Google Ads No Longer Needed.
Fremantle Roofing Services went from zero digital presence to the dominant position in their market. Qualified lead flow increased by 300%, users grew 76% year on year, and 41 of 49 targeted keywords now sit on page one — with 20 of them holding top-three positions.
The most telling result is what stopped being necessary. The Google Ads account, which was essential in the early stages, was switched off entirely once organic rankings took hold. The SEO campaign now generates a volume and quality of leads that paid advertising could not match, at a fraction of the ongoing cost.