SEO Case Study: A Perth Finance Business Lifts Leads 42% By Fixing Structure And Tracking

A Perth finance business whose traffic looked fine on the surface. The problem was that nobody could tell which of it was actually producing leads. We ran enterprise SEO on their Craft CMS site, rebuilt the page structure around keyword data, created new content and built links to lift authority.

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Loan Warehouse website homepage on desktop

Sector: Finance and lending
Location: Perth

42%Increase in leads

5%Lift in conversion rate

GA4Analytics rebuilt from scratch

GTMLead events tracked properly

Their Challenge

The structure, content and tracking could not show what was actually driving leads. Without that, every decision about where to spend was guesswork dressed up as strategy.

This is the most common problem we inherit, and the least visible. A site can look healthy in a traffic report while quietly failing to tell you which half of the effort is wasted.

Our Solution

We took an enterprise SEO approach, building keyword-informed page structure into the Craft CMS site so each page had a defined job and a search term it could realistically win. On-page SEO and new content then gave each of those pages the depth to compete.

Link building added the authority a finance site needs, and lead tracking was set up properly so the work had real numbers to optimise against.

Enterprise SEO

An SEO strategy built for a large finance site, with page structure planned from keyword data so each page has one job.

On-Page SEO

Titles, headings, internal links and page content tuned so each page targets a term it can realistically win.

Craft CMS

SEO changes built directly into the Craft CMS templates and fields, so the structure holds as new pages are added.

Content Creation

Loan and lending content written for borrowers comparing options, answering their questions before they enquire.

Link Building

Relevant links from finance and property sites, building the authority needed to compete for lending searches.

Loan Warehouse explore our products on mobile

The Results

Leads increased 42 per cent and conversion rate lifted 5 per cent. The conversion gain matters more than it looks: it means the same traffic started producing more enquiries, rather than the growth simply coming from more visits.

The lasting change is that the business can now see which pages and which searches produce leads. Every decision after this one is made on evidence rather than assumption.