Loan Warehouse

Loan Warehouse is a Perth-based car and asset finance broker helping individuals and businesses secure competitive finance for vehicles, equipment, and other assets. With a strong product offering but an underperforming digital presence, they needed a new website and supporting content strategy to better convert the traffic they were already attracting.

Loan Warehouse had an established audience and a clear product, but their existing website was not built to convert. The content was generic, the page structure made it difficult for visitors to understand their options, and there was no tracking in place to identify where potential leads were dropping off.

The team also needed to bring in an external developer to build the site, which created a coordination risk. Without a clear creative and content framework in place before build began, delays and misalignment were a real possibility.

We led the content and design strategy for Loan Warehouse’s new website, working closely with an external developer to ensure everything was scoped, briefed, and handed over cleanly before build began. By front-loading the creative work, we eliminated ambiguity in the build phase and kept the project on schedule throughout.

Within weeks of launch, Loan Warehouse saw a significant uplift in lead volume and conversion rate. Clearer content, a more intuitive page structure, and stronger calls to action meant more visitors were taking the next step rather than bouncing.

The tracking setup gave the team visibility into lead sources and conversion behaviour for the first time, enabling ongoing optimisation. Crucially, the project was delivered on time and without delay, thanks to the structured handover process between our team and the developer.