SEO Case Study: Concreting Traffic Up 312% In Three Months
Project Concrete delivers driveways, slabs, patios, polished, decorative and exposed aggregate concrete across Perth. The work quality was never the problem, but the website said far less than the work did.
Perth Digital Edge rebuilt the website and ran SEO, small business SEO and content, so search demand turned into quote requests.
- Sector
- Concreting
- Location
- Perth
Their Challenge
The site had thin service and location pages that gave search engines very little to rank and buyers even less reason to enquire. Concreting searches in Perth split sharply by job type and by suburb, and the site was not structured to answer either. The quote flow also asked too much of someone who just wanted a price on a driveway.
Our Solution
Perth Digital Edge worked with Project Concrete on web design, SEO, small business SEO, content creation and video production. Each part of the work was aimed at the same problem.
- Web DesignA rebuilt site with clear service pages for each type of concreting and a simple quote form that asks only what is needed to price a job.
- SEOPage architecture rebuilt around how Perth people search for concreting, split by job type and by suburb.
- Small Business SEOA focused plan that put effort where a local trade business would see enquiries fastest.
- Content CreationService and location content that gives search engines something to rank and buyers a reason to request a quote.
- Video ProductionVideo of the team at work and finished jobs for the website and social, so homeowners see the quality of the work before they call.
The Outcome
- Traffic Up 312%
Organic traffic more than tripled within three months of the rebuild.
- Leads From Month One
62 conversions in the first month, from a quote flow that asks only what it needs.
- Page One, Fast
14 target keywords reached page one in the first month.
Take Your Trade Business To The Next Level
Good work deserves to be found. We build service pages that rank, quote forms that convert and content that turns local searches into jobs.
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