Case Study
Project Concrete
We rebuilt Project Concrete's digital presence from the ground up — a new website paired with a targeted SEO campaign that delivered 312% more traffic, 62 conversions, and 14 page-one keywords all within the first month of going live.
About Project Concrete
Perth's Specialist Concreting Contractor
Project Concrete is a Perth-based concreting contractor delivering residential and commercial concrete solutions across the metro area. With a strong portfolio of work and a team that genuinely knows their craft, the business had everything it needed to be the obvious choice for clients searching online — except the visibility to back it up. Despite the quality of their services, their rankings were not competitive and their website was costing them leads rather than generating them.
The Challenge
A Capable Business. A Website Holding Them Back.
Project Concrete’s existing website was not built for search. There was no keyword strategy in place, no optimised service or location pages, and a user experience that made it difficult for visitors to understand the full scope of what was on offer. Potential clients searching for Perth concreting services were landing on competitors instead.
The business needed more than just SEO — they needed a website that could actually convert the traffic a well-run campaign would generate. Doing one without the other would have left results on the table, so the brief was to approach both together.
The Solution
A New Website and SEO Campaign Launched Together.
We rebuilt the Project Concrete website from the ground up — optimised page structure, clear service and location pages, and a UX designed to convert visitors into enquiries. The SEO campaign launched in parallel, so the new site was built for rankings from day one rather than retrofitted later.
Keyword research informed every page, from service categories through to suburb-level content targeting the specific searches Perth homeowners and businesses use when looking for a concrete contractor.
The Result
312% More Traffic. 62 Conversions. All in Three Months.
The results came fast. Within the first month, 14 target keywords were ranking on page one — including “Perth concreting services,” “residential concrete Perth,” and “commercial concrete solutions Perth.” Alongside those rankings came 62 conversions in month one alone.
By the end of the third month, organic traffic had grown by 312%. The combination of a conversion-focused new website and a well-structured SEO campaign meant that every new visitor arriving from search had a clear path to becoming an enquiry. Project Concrete went from struggling for visibility to dominating their category in under a quarter.