Street Side Advertising

When Your Product Is Better Than Your Presentation

Streetside Advertising operates in a sector where almost every dollar of revenue flows through a competitive tender process. City councils and local government bodies evaluate suppliers on capability, reliability, and how professionally they present themselves in submissions. The quality of your visual content signals the quality of your work before a decision-maker ever visits a site or meets your team.

When Streetside came to us, they were dealing with three specific gaps. Their catalogue had not been updated to reflect new street furniture products they had developed, which meant those products were invisible to procurement teams. Their existing photography was not at the standard their competitors were presenting in submissions. And their website product pages were underperforming because the imagery did not reflect what the product actually looked like once installed in a public space.

For a business with close to 40 years of experience and more than 5,000 seats installed across WA, this was a brand presentation problem, not a product problem. The capability was there. The content to prove it was not.

A Focused Content Sprint Built Around Tender Deadlines

Perth Digital Edge designed and executed a full content production program across photography, videography, graphic design, and web image optimisation. The brief was clear: build Streetside a professional content library that could be used in council tender submissions and across their website, delivered within a 2 to 3 week window to meet upcoming submission deadlines.

On-Location Product Photography We photographed installed Streetside products across live council sites throughout Perth. Bus shelters, community benches, and outdoor advertising structures were captured in their real-world environments, at multiple times of day, to show evaluation panels exactly what the product looks like in a public space rather than a controlled studio.

Videography And Digital Visual Modelling For newer products that had not yet been installed at scale, we produced video content and digital models that allowed Streetside to include these items in tender submissions with professional-grade visuals. This removed the gap between what they could offer and what they could show.

Catalogue Design And Tender Materials The photography and video assets were built into a structured product catalogue and a suite of tender-ready supporting materials. Layouts were designed to align with how local government procurement panels read submissions, with clear product specifications, clean imagery, and consistent branding throughout.

Web Image Optimisation All photography was compressed and formatted for web delivery without compromising visual quality. This ensured the new imagery improved website performance rather than slowing it down, supporting both user experience and search visibility across product pages.

The implementation of professional photography and 3D modeling has been transformative for Streetside. The high-quality images and interactive 3D models have become a cornerstone of the company’s digital portfolio, attracting more local governments and businesses than ever before. The digital revamp has not only increased Streetside’s visibility but also solidified its reputation as a leader in providing innovative community furniture. The company has seen a significant uptick in inquiries and collaborations, marking a new era of growth and community engagement.

A 23% Lift In Tender Acceptance Within 12 Months

The commercial impact of this work was measured in the metric that matters most for Streetside Advertising: tender outcomes. In the 12 months following delivery of the new content library, Streetside reported a 23 percent increase in tender acceptance across their council submissions.

Why This Number Matters

In local government procurement, tenders are rarely won on price alone. Evaluation panels score suppliers across a range of criteria including demonstrated capability, quality of submission materials, and how professionally a business presents itself. A 23% improvement in acceptance rate in this environment represents a meaningful shift in how Streetside was being perceived by decision-makers.

The improved visual content gave procurement teams a clearer, more credible view of Streetside’s full product range, including products that had previously been invisible in submissions because they had no professional imagery attached to them. Better content meant more complete submissions. More complete submissions meant more tenders won.

Beyond tender performance, the updated catalogue and website imagery gave Streetside a content foundation that reflects the standard of a business with four decades of proven delivery behind it.

Client Testimonial

“Very prompt and creative. I highly recommend Perth Digital Edge. They listen to your requirements and your happiness is genuinely important to them.”

Joshua Hicks, Streetside Advertising 5 stars