WA Wildlife
We supported WA Wildlife with a pro-bono campaign designed to increase volunteer sign-ups and online donations. The work focused on audience segmentation, clear donation and signup pathways, and creative built around specific conservation outcomes. We tracked performance through donation conversions, volunteer form completions, and cost per conversion, with retargeting used to re-engage users who visited key pages but did not complete a donation or signup.
The Challenge
While WA Wildlife has been successful in its conservation efforts, it faced a specific challenge in conveying its specialized methodologies and protocols to veterinary professionals and potential sponsors. The absence of targeted educational material limited the organization’s ability to form partnerships and collaborations that could elevate its impact further.
The Solution
To tackle this issue, we initiated a focused video production campaign aimed at creating an educational series exclusively for veterinary professionals and potential sponsors. The series covered intricate topics such as specialized wildlife medicine and the unique services offered by WA Wildlife. These videos were designed to be a resource for professionals in the field, providing them with the knowledge needed to collaborate effectively with WA Wildlife.
The Results
The specialized video series has been highly effective, leading to increased engagement from veterinary professionals and attracting the attention of potential sponsors. The educational content has empowered veterinarians with the specialized knowledge required for wildlife care, thereby improving the quality of treatments. Moreover, the clarity and depth of information presented in the videos have made a compelling case for sponsorship, opening new avenues for collaboration and funding. Overall, the campaign has significantly enhanced WA Wildlife’s professional outreach, reinforcing its position as a leader in wildlife conservation and specialized veterinary care in Western Australia.