WA Wildlife

WA Wildlife is a dedicated conservation organisation providing specialist veterinary care and rehabilitation to native wildlife across Western Australia. We partnered with them on a pro-bono basis to create a digital campaign driving volunteer sign-ups and online donations, while building the professional credibility needed to attract veterinary collaborators and long-term sponsors.

WA Wildlife had a powerful story, but lacked the tools to tell it to the right audiences. Veterinary professionals and potential sponsors had no targeted educational material to engage with, limiting the organisation’s ability to form partnerships and collaborations that could elevate its impact.

Without structured outreach, qualified volunteers were not finding their way to the organisation, and donor conversion rates remained low despite genuine community goodwill toward the cause.

We initiated a focused video production campaign creating an educational series for veterinary professionals and potential sponsors, covering topics such as specialised wildlife medicine and the unique services offered by WA Wildlife. Alongside this, we built targeted paid social campaigns with clear donation and volunteer sign-up pathways.

The specialised video series drove significant engagement from veterinary professionals and attracted the attention of potential sponsors. The educational content empowered veterinarians with knowledge required for wildlife care, improving the quality of treatment partnerships.

Volunteer sign-up rates climbed substantially, and the clarity of the donation pathway reduced cost per conversion across all active campaigns. WA Wildlife’s professional outreach was transformed, reinforcing its position as a leader in wildlife conservation and specialised veterinary care in Western Australia.