Web Design Case Study: Finance Broker In Perth

West End Finance is a Perth finance broker specialising in truck, equipment and business finance, alongside personal, vehicle and property loans. People looking for finance compare brokers and lenders online before they make contact.

Perth Digital Edge designed a new website that explains each type of finance clearly and makes it easy to call or apply.

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Westend Finance website homepage on desktop

Sector: Finance broker
Location: Perth

Their Challenge

Finance is a trust decision. Business owners and borrowers need to see quickly that a broker understands their situation, from truck and equipment finance to property and personal loans, and that getting started is simple. The site needed to cover a wide range of products without overwhelming people.

Draft, visible to editors only. Replace the challenge, solution and results with the real story for West End Finance, and add real figures. Swap each placeholder image in the builder.

Westend Finance business finance solutions section

Our Solution

Perth Digital Edge worked with West End Finance on a new website design. Each part of the work was aimed at the same problem.

Website DesignA clean, trustworthy design with clear sections for business, vehicle, equipment, property and personal finance, a loan calculator and call and apply buttons on every page.
Small Business SEOA focused, budget-conscious SEO plan built for a small business, putting effort where it brings in enquiries fastest.

Westend Finance lenders and loan calculator

Westend Finance commercial and business finance on mobile

The Outcome

Every Product Made Clear
Business, vehicle, equipment, property and personal finance each explained in plain language.
Easy To Get Started
Call and apply buttons sit on every page, with a loan calculator to help people plan.
A Broker People Trust
A professional design that shows experience and the lenders West End works with.

★★★★★

Ben from Perth Digital Edge offered a personal and professional approach to designing my website. Ben’s service was second to none and he always made sure I was up to date on the next steps of the design and implementation process. I highly recommend Ben and Perth Digital Edge for website design and SEO.

Ben RowsonGoogle review, West End Finance

Take Your Website To The Next Level

In finance, your website has to earn trust before anyone picks up the phone. We design sites that explain what you offer clearly and make it easy to get started.