Case Study
Westside Auto Wholesale
We ran a full-scale SEO and paid advertising campaign for one of Perth's largest used car dealerships — driving 1.4 million visitors, 120,000 leads, and a 4,900% return on investment in a single year.
About Westside Auto Wholesale
Perth's Fixed-Price Used Car Dealership
Westside Auto Wholesale is one of Perth’s largest used car dealers, built on a fixed-price model that removes the negotiation from the buying process. With a broad inventory spanning passenger vehicles, SUVs, and light commercial, they serve buyers across the southern suburbs and beyond. When they came to us, the quality of their offer was not being reflected in their online visibility — and a significant volume of potential customers were finding competitors first.
The Challenge
Great Inventory. Not Enough Visibility.
Westside Auto had a compelling offer and a large, well-priced inventory, but their search engine rankings were not reflecting the quality or breadth of what they offered. Competitors with weaker stock and pricing were outranking them for the keywords their customers were actively using.
On the paid side, campaigns were generating clicks but not converting efficiently. Ad groups were not structured by inventory category, copy was not aligned to buyer intent, and there was no call tracking or negative keyword strategy in place to protect budget from research-only searches.
The Solution
SEO and Paid Ads Working as One Strategy
We built a dual-channel strategy combining comprehensive SEO with a restructured paid advertising program. On the organic side, deep keyword research informed both on-page content and a robust backlink campaign. On the paid side, we rebuilt campaigns from the ground up — separating inventory categories into dedicated ad groups and aligning every ad to buyer intent.
The Result
4,900% ROI. 1.4 Million Visitors. 120,000 Leads.
The combined SEO and paid strategy delivered results that transformed Westside Auto Wholesale’s digital presence entirely. In 2023 alone, the site attracted 1.4 million visitors and generated over 120,000 leads — driven by 81 keywords ranking in the top three positions and 124 out of 130 target keywords sitting on page one.
The restructured paid campaigns lifted ad effectiveness by 13%, with improved cost per booking and stronger conversion rates across every vehicle category. The overall return on investment reached 4,900%, making this one of the most commercially impactful campaigns we have run.