Case Study
Wholistically Healthy
We partnered with Wholistically Healthy — Perth's leading healthy meal delivery service — on a full SEO rebuild, content marketing strategy, and conversion tracking program that drove 118% more traffic, a 51% conversion uplift, and the number one ranking for "healthy meals delivered" in Perth.
About Wholistically Healthy
Perth's Leading Healthy Meal Delivery Service
Wholistically Healthy is a Perth-based meal delivery service built around fresh, nutritious food that fits busy lives. With a strong product offering and a loyal customer base, they came to us looking to translate that quality into organic search dominance — and to make sure their digital presence could sustain long-term, compounding growth well beyond the temporary lift they saw during COVID.
The Challenge
Strong Product. Wrong Targeting.
When Wholistically Healthy came to us, their SEO was working against them. The site had incorrect keyword targeting in place, meaning pages were being served to audiences who were never going to convert. An existing Google Ads account had been running unmanaged, consuming budget without any meaningful optimisation.
While COVID had given their online sales a temporary boost, they were smart enough to know that was not a strategy. They needed a proper foundation — one that would drive sustainable growth and put them in front of the right customers consistently, regardless of external conditions.
The Solution
A Full Rebuild — Targeting, Content, and Tracking
We started with a full audit of the existing site, identifying every page with incorrect targeting and remapping each one to the right keywords for Google’s crawlers. On-page elements — title tags, H1s, meta content, and body copy — were rewritten to align search intent with the right pages.
Alongside the technical SEO work, we built a content marketing program of high-quality blogs written directly for their audience, and launched a link building campaign to increase domain authority. Conversion tracking was implemented across all key actions so every result could be measured and improved over time.
The Result
118% More Traffic. 51% More Conversions. Number One.
Year on year, the results have continued to compound. Organic traffic is up 118%, conversion rate has increased by 51%, and revenue has grown by 49.1% — all from an ongoing SEO and content strategy that keeps performing as the market evolves.
Wholistically Healthy now holds the number one Google ranking for “healthy meals delivered” in Perth, alongside 27 keywords in the top three and 40 on page one. The correct targeting foundation means every new visitor is a better fit for what they offer — and the numbers show it.