SEO Case Study: A Perth Meal Delivery Business Grows Traffic 118% And Conversions 51%
A Perth meal delivery business whose pages were aimed at the wrong searches. After a full audit we rebuilt the page map, metadata, titles, headings and copy around what people actually type when they want meals delivered.
- Sector
- Meal delivery
- Location
- Perth
Their Challenge
The pages were built around terms that sounded relevant but did not match what buyers search before they order. Metadata was weak, and the content was not surfacing for the searches that mattered.
That is a harder problem than low traffic, because the site looks finished. Everything is in place. It is simply pointed at the wrong demand.
Our Solution
We started with a full audit rather than assuming where the problem sat. That established which searches carried real buying intent in this category and where the site was missing them.
From there we rebuilt the page map, metadata, titles, headings and copy around that behaviour, so each page answered a search someone actually performs before ordering meals. Ecommerce SEO brought the same thinking to every meal and meal pack, and new content filled the gaps the audit uncovered.
A full audit first, then the page map, titles, headings and metadata rebuilt around the searches that carry real buying intent.
A focused, budget-conscious approach that put effort where a small Perth business would see the biggest return.
Menu items and meal packs optimised like product pages, so individual meals and packs rank and convert.
Copy and supporting content rewritten around what people type when they want healthy meals delivered.
The Results
Traffic grew 118 per cent and conversions lifted 51 per cent. The conversion gain is the important half: the new traffic was better matched to what the business sells, so more of it turned into orders.
The site now ranks first in Perth for healthy meals delivered, which is the search that matters most in this category.
- 118% more traffic
- 51% lift in conversions
- #1 in Perth for healthy meals delivered
Ben and team have been working with my e-commerce business for about 6 months and we have had great results. Available 24/7, super keen to do a great job, flexible and really helpful with other tech issues that go beyond the spectrum of his directive. An all-round great guy, and an even better business. Thanks Ben!
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Your website is where your customers decide whether to get in touch. A site that is fast, clear and built to convert turns more of the traffic you already earn into enquiries.
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