Content Marketing Services Perth

Perth content marketing services that will engage, excite and deliver results and conversions.

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Whats The Deal With Content Marketing

  • Content marketing – As a content marketing agency, we will use a range of content types including articles, videos, infographics, eBooks, and podcasts, all aligned to a clear brand strategy. Tailored content marketing strategies can engage, excite, and deliver results and conversions. Gone are the days when you could churn out low-quality content packed with keywords to increase search engine rankings. Today you need to be producing high-quality, unique, and engaging content to attract, engage, and add value to your customer base. Well-crafted email marketing campaigns are also essential to generate leads and drive conversions.
  • Social media marketing – Social media and content marketing are closely related as they both aim to attract and engage. Overall this means using Facebook, Instagram, and LinkedIn so you can advertise products or services. Effective marketing on social platforms means understanding your audience, sharing and discussing relevant content, targeting your posts strategically, and engaging correctly.
  • PR content distribution – Content marketing services should also include writing press releases for big events like a new product or service, compelling stories, upcoming events, and other newsworthy topics. After you’ve written your press release, you can pitch it to a journalist or use a press release service to distribute it.

Our Content Marketing Strategy

  • Blogger Outreach

    As blogs grow in influence, blogger outreach has become a key strategy. This involves partnering with relevant website owners to create content such as sponsored posts, product reviews, and giveaways. For success, target blogs that align with your business’s focus.

  • Inbound Marketing

    Inbound marketing attracts potential customers with tailored, valuable content, avoiding disruptive ads. By focusing on SEO and creating content that drives organic traffic, this approach increases website authority and engagement.

  • Web 2.0 Sites

    Posting on user-generated content platforms like WordPress or Blogspot extends your content’s reach and boosts SEO through backlinks. Use canonical tags to avoid duplicate content penalties.

  • Weekly Link Roundups

    Link roundups feature the best industry content. Being included can drive traffic to your site. Reach out to relevant blogs and influencers to submit your best content. Perth Digital Edge can help you craft high-quality submissions for SEO success.

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Our Perth Content Marketing Process

Our Process
Our content marketing process ensures every piece of content we create is aligned to your business goals and resonates with your target market. We start with a market and competitor analysis and then develop a content plan tailored to your needs. Our team of writers and designers then create high quality content optimised for search engines and social media. We believe in a collaborative approach, working closely with you to refine and adjust the strategy as needed. By handling the entire strategy, we streamline processes and ensure all aspects of your content marketing are cohesive and driving your desired results.
  1. Personal Touch

    It starts with you – your goals, your story. We work with you to uncover these.

  2. Planning

    We show you the WHY and HOW to use your content to achieve results.

  3. Development

    Our Perth based marketing team creates high quality, engaging and unique content for your business.

  4. Execution

    We help you publish the content across various media and online platforms and then monitor and measure the overall digital strategy.

Don't just take our word for it.

Frequently asked questions

Have more questions?
  • What Is Content Marketing?

    creating, distributing and promoting valuable, relevant and consistent content to attract and engage a target audience with content. The ultimate goal is to drive profitable customer action, such as buy, sign up to a newsletter or share the content. The main goal of this strategy is to drive profitable customer action by providing useful and engaging information to potential customers. This can include blog posts, social media posts, videos, podcasts, e-books and more. By creating valuable content businesses can position themselves as experts in their industry, build trust with their audience get more web sales and traffic overall.

  • What are the benefits of content marketing?

    Benefits of content marketing are increased brand awareness, higher search engine rankings, more traffic, better customer engagement and higher conversion rates. It can also establish your brand as an authority in your industry and build trust and credibility.

  • What is content marketing examples?

    Examples of content marketing are blog posts, videos, podcasts, infographics, e-books, newsletters, webinars and social media posts. These pieces of content are often used in a campaign to achieve specific marketing goals.

  • How much does content marketing cost?

    The cost of content marketing can vary greatly depending on the scale, complexity and goals of your campaign. It can be as low as a few hundred dollars a month for small scale efforts to tens of thousands of dollars a month for larger more comprehensive campaigns. Factors like the type of content, frequency of publishing and promotional activities also impact the cost. And if you’re advertising from Perth, Western Australia then AU to USD costs come into play.

  • What are the goals of content marketing?

    The main goals of content marketing are to attract, engage and retain an intended audience and ultimately get them to take profitable action. This can include increasing brand awareness, driving website traffic, generating leads, sales and establishing authority or thought leadership in an industry.

  • How does content marketing work?

    A content strategy works by providing valuable and relevant information to a target market to solve their problems or meet their needs. This content is distributed through websites, social media and email. Over time the audience comes to trust and value the brand and become customers.

  • How do you do content marketing?

    The following 7 steps are best practice:

    1. Know your target audience and their needs.
    2. Create a content marketing strategy with clear goals.
    3. Create content that’s high quality, valuable and relevant.
    4. Use various content formats and distribution channels.
    5. Publish and promote your content consistently.
    6. Engage with your audience through comments, social media and other platforms.
    7. Monitor your KPIs and adjust your strategy.

    By following these steps you can create a content strategy that speaks to your target audience and meets your business goals.

  • How do you do content marketing?

    The following 7 steps are best practice:

    1. Know your target audience and their needs.
    2. Create a content marketing strategy with clear goals.
    3. Create content that’s high quality, valuable and relevant.
    4. Use various content formats and distribution channels.
    5. Publish and promote your content consistently.
    6. Engage with your audience through comments, social media and other platforms.
    7. Monitor your KPIs and adjust your strategy.

    By following these steps you can create a content strategy that speaks to your target audience and meets your business goals.

  • What is the difference between content marketing and content writing?

    Content writing is the actual act of creating the content, such as articles, blog posts or social media updates. Content marketing is the broader strategy of how to use that content to meet your business goals which includes content creation, distribution and promotion.

Find your digital edge today.

Ready to take your content strategy to the next level? Get in touch with us today for a free consultation! Whether you need a tailored quote or more information about our services, our team of content marketing specialists is here to help. Let’s start building your brand and driving results together—contact us now!
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