Content Marketing Perth
Content Marketing Services
Perth content marketing services that will engage, excite and deliver results and conversions.
Whats The Deal With Content Marketing
- Content marketing – As a content marketing agency, we will use a range of content types including articles, videos, infographics, eBooks, and podcasts, all aligned to a clear brand strategy. Tailored content marketing strategies can engage, excite, and deliver results and conversions. Gone are the days when you could churn out low-quality content packed with keywords to increase search engine rankings. Today you need to be producing high-quality, unique, and engaging content to attract, engage, and add value to your customer base. Well-crafted email marketing campaigns are also essential to generate leads and drive conversions.
- Social media marketing – Social media and content marketing are closely related as they both aim to attract and engage. Overall this means using Facebook, Instagram, and LinkedIn so you can advertise products or services. Effective marketing on social platforms means understanding your audience, sharing and discussing relevant content, targeting your posts strategically, and engaging correctly.
- PR content distribution – Content marketing services should also include writing press releases for big events like a new product or service, compelling stories, upcoming events, and other newsworthy topics. After you’ve written your press release, you can pitch it to a journalist or use a press release service to distribute it.
Our Content Marketing Strategy
Blogger Outreach
Blogs are getting more popular and influential so blogger outreach has become a content marketing strategy. This involves reaching out to website owners who have an audience similar to your target market to create content. Sponsored posts, product reviews, online giveaways and content development are examples of blogger outreach services. To make your blogger outreach campaign successful you need to target sites that are interested in a related area to your business.
Inbound Marketing
Customers want relevant and interesting content and hate being interrupted with irrelevant content. That’s why inbound marketing, a crucial part of digital marketing, attracts potential customers to your business by creating content that’s tailored and click worthy. Unlike aggressive marketing tactics, this type of marketing doesn’t compete with other businesses but rather delivers value to the customer through targeted content. A well-executed SEO strategy is key to this approach, so the content is optimized and distributed to drive organic traffic and increase website authority.
Web 2.0 Sites
Web 2.0 refers to online platforms that allow user generated content, such as Wikipedia and blogging sites like WordPress and Blogspot. By posting your blog content on a web 2.0 platform it becomes available to a wider audience and potentially more views than if you only published it on your website. Posting on web 2.0 platforms also generates backlinks that can increase your website’s SEO. But if you publish the same blog on your website and a web 2.0 platform you should use canonical tagging to prevent it from being seen as duplicate content. The canonical tag tells search engines where the original content is.
Weekly Link Roundups
Want to drive traffic to your website and get people excited about your content? Participating in link roundups is a good strategy. Link roundups are weekly summaries of the best links from your industry’s content and being featured in them can drive valuable traffic. To get started reach out to featured blogs and influencers in your industry and submit your best content for consideration. But to make your content marketing work for you consider working with a content marketing agency like Perth Digital Edge. Our team can help you create and submit high quality content for link roundups and other SEO strategies.
Our Perth Content Marketing Process
A Content Marketing Agency That Builds Your Brand
Content marketing can improve your SEO and a big part of this is getting links from other external sites. Link building is when other websites or social media link back to your site and providing fresh unique content is a great way to get external parties interested in you. By creating high quality content you increase the chances of your content being shared or referenced and that can earn you valuable links which are important for SEO. Types of content that can help with link building are blog posts, eBooks, infographics and videos.
By using strategic SEO services and high quality long form content you can overcome obstacles and nurture prospects through the sales funnel and drive meaningful interactions and sustainable business growth.
Don't just take our word for it.
- We have found Ben and his team at Perth Digital Edge to be extremely knowledgeable, helpful and honest with their feedback. Ben has stopped at nothing in an effort to drive up our rankings and has been very successful in doing so. He takes pride in our site’s success, takes
- Ben is an SEO god!I asked Ben to give me an idea of costs of what I wanted to achieve when I wanted to start a new business in Dunsborough, he told me it would be a lot of work and it would be expensive. I bit bullet and chose
- Ive been working with Ben personally for the last couple years with my business. Trustworthy professional and efficient are the first ideas that come to mind when i describe my experience with Ben.Im not incredibly tech savvy so when Ben communicated what exactly his services could do for my business
- The Perth Digital Edge SEO Team did an amazing job, I have a fantastic results to my website. Ben Tripett and his SEO team helped me a lot on digitlal marketing. Great job to all.
Frequently asked questions
How long does content marketing take to work?
Results can vary. Some businesses will see results immediately while others will take months to see significant results.
What are the benefits of content marketing?
Benefits of content marketing are increased brand awareness, higher search engine rankings, more traffic, better customer engagement and higher conversion rates. It can also establish your brand as an authority in your industry and build trust and credibility.
What is a content marketing examples?
Examples of content marketing are blog posts, videos, podcasts, infographics, e-books, newsletters, webinars and social media posts. These pieces of content are often used in a campaign to achieve specific marketing goals.
How much does content marketing cost?
The cost of content marketing can vary greatly depending on the scale, complexity and goals of your campaign. It can be as low as a few hundred dollars a month for small scale efforts to tens of thousands of dollars a month for larger more comprehensive campaigns. Factors like the type of content, frequency of publishing and promotional activities also impact the cost. And if you’re advertising from Perth, Western Australia then AU to USD costs come into play.
What are the goals of content marketing?
The main goals of content marketing are to attract, engage and retain an intended audience and ultimately get them to take profitable action. This can include increasing brand awareness, driving website traffic, generating leads, sales and establishing authority or thought leadership in an industry.
How does content marketing work?
A content strategy works by providing valuable and relevant information to a target market to solve their problems or meet their needs. This content is distributed through websites, social media and email. Over time the audience comes to trust and value the brand and become customers.
How do you do content marketing?
The following 7 steps are best practice:
- Know your target audience and their needs.
- Create a content marketing strategy with clear goals.
- Create content that’s high quality, valuable and relevant.
- Use various content formats and distribution channels.
- Publish and promote your content consistently.
- Engage with your audience through comments, social media and other platforms.
- Monitor your KPIs and adjust your strategy.
By following these steps you can create a content strategy that speaks to your target audience and meets your business goals.
What is the difference between content marketing and content writing?
Content writing is the actual act of creating the content, such as articles, blog posts or social media updates. Content marketing is the broader strategy of how to use that content to meet your business goals which includes content creation, distribution and promotion.
What Is Content Marketing?
Content marketing is a strategic approach to creating, distributing and promoting valuable, relevant and consistent content to attract and engage a target audience. The ultimate goal is to drive profitable customer action, such as buy, sign up to a newsletter or share the content. The main goal of this strategy is to drive profitable customer action by providing useful and engaging information to potential customers. This can include blog posts, social media posts, videos, podcasts, e-books and more. By creating valuable content businesses can position themselves as experts in their industry, build trust with their audience and drive more traffic and sales to their site.