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Google Ads Agency

Google AdWords Management

Succeed online with the best Google Ads agency. As a performance driven Google Ads agency we have a proven track record of managing Google Ads services and creating successful Google Ads campaigns.

Adwords Management

Google Ads is a combination of SEO and traditional interruptive advertising (like Facebook Ads), combining the benefits of high intent SEO with the reach of media buying. They offer a platform to reach audiences across the internet, with a multitude of options from display ads like billboards, to search ads like organic results, to shopping and in-video ads. You can engage with your ideal customer at any point of their buying journey.

Understanding and managing ad spend is key to making sure your Google Ads campaigns are working and your advertising is giving you the best possible return.

With our Google Ads management services you can use the internet’s most flexible advertising platform to increase brand visibility, drive direct conversions and generate new leads.

Campaign Management Through Google Adwords

  • Search Ads (Google Adwords)

    Every day Google processes billions of searches. By using Google search ads you can tap into this massive audience and get seen by people actively looking for what you offer. Search ads are text based ads that appear at the top of Google’s search results. Using search ads can improve a business’s position in the search engine results.

    When you set up your ad you define a goal that matches your desired outcome whether that’s to drive sales, generate more leads or increase website traffic. These search ads are designed to grab attention and drive action so they’re a powerful tool in your digital marketing mix. Getting top position on the search engine results page is key to increasing online visibility and driving conversions while managing costs.

  • Remarketing & Dynamic Retargeting

    Do you know that people are more likely to buy your product or fill in your contact form if they’ve seen your ad before? This is where retargeting comes in. It’s a strategy of showing your ads to people who have previously shown interest, it’s an effective way to increase conversion rates.

    What’s great about Google’s Dynamic Remarketing Ads is that they can automatically create ads based on your website visitors past behaviour. Essentially Google will show each potential customer an ad that’s designed to convert.

    But retargeting isn’t limited to Google. Our team can also help you reach interested audiences on platforms like YouTube, Instagram, Facebook, Gmail and Ad Exchange Networks.

  • Gmail Ads

    Use Gmail ads to reach potential customers who have previously interacted with your website – essentially your warm leads! Gmail ads appear in the promotions tab or directly within the user’s Gmail interface. Users will see a preview of your ad and upon clicking will be directed to a landing page or presented with an expanded email-like format.

    Gmail ads are highly effective, often with higher conversion rates as they retarget interested customers. Plus the cost-per-click for Gmail ads is generally lower than other ad formats.

  • Google Ads (Display Network)

    Imagine advertising on thousands of websites and online platforms not just Google. This is possible with the Google Display Network – a vast collection of websites, blogs, apps and RSS feeds where your ads can reach a wider audience.

    Google display ads can be text ads, video ads, rich media ads or image ads. This gives you the flexibility to choose a format that will work best for your target audience.

  • Youtube Video Ads 

    Video advertising is a powerful way to drive conversions. Videos engage and resonate more than text based ads. With 5 billion views a day on YouTube it’s a platform you should be using.

    We’ll make sure your video ads reach the right audience, optimise your ad spend for maximum ROI.

    Your YouTube video ads can be placed before, during or on the YouTube homepage. We’ll help you choose the best ad placement and format to get the most out of your investment.

  • Google Shopping Ads

    Looking to promote your products? Reach a massive online audience with Google Shopping Ads. These visually appealing ads are managed through the Google Merchant Centre where you input all the details about your products. Google then uses this information to decide when to show your ads. Google Shopping Ads can generate a lot of revenue for retail businesses but optimising them for maximum impact can be tricky. At PDE we can help you improve your product listings to reach the right audience and increase your sales.

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Why Use Us As Your AdWords Management Company

Our Process

  1. Perfect Google Ads Targeting

    We carefully evaluate each potential client to ensure Google Ads is the right fit for their needs. Through thorough research, we assess if this approach will benefit your business. If it’s a good match, we develop a customised media plan, set clear targets, and establish expectations so both parties know the path forward.

  2. Guaranteed Results

    What sets us apart is that we carefully select clients to ensure we can fully stand behind our work. We offer a 90-day results guarantee—if we don’t meet the agreed goal, we’ll work for free until we do. By taking the time to ensure a strong fit, we position ourselves to exceed expectations and deliver outstanding results.

  3. A Team of Google Ads Experts

    Our team of Google Ads specialists is dedicated to driving your business forward. We collaborate with you through 90-day planning sessions and board meetings, using our AdWords expertise to enhance your strategy, foster innovation, and support business growth. As a Google Ads agency with proven results, PDE brings deep knowledge and experience to each campaign.

    Having a team manage your own Google Ads campaign means the complexity of budgeting, target market and achieving the desired outcome is taken care of so you can focus on other areas of your business.

  4. Google Ads Conversion Tracking Setup

    We leverage data and analytics to identify the most effective AdWords campaigns. By examining key data points—including web, mobile, and location metrics—we create campaigns tailored for maximum impact.

  5. Clear Communication

    Our company culture emphasizes prompt response times and transparent communication, so you’ll never be in the dark about anything.

  6. Reach Out

    Every journey begins with a story, and we’d love to hear yours. Let us help you design an impactful landing page and build marketing campaigns around it. Contact us today to begin your online journey.

Don't just take our word for it.

Frequently asked questions

Have more questions?

  • Is your Google Ads agency a qualified Google partner?

    Yes, we certainly are. Being recognized as a Google Partner signifies that we are a trusted, Google partner and Ads agency equipped with the skills, experience, and marketing acumen to achieve remarkable outcomes through Google Ads.

  • What sets us apart from other Google ads management agencies?

    At PDE we want to earn your trust and your business long term. That’s why we don’t believe in lock in contracts for our Google advertising services.

    We believe in honesty and transparency so we don’t make up data or hide the truth from you. We’ll give you a clear understanding of your AdWords campaigns regardless of how they are performing. Our team will explain the insights and implications in plain language, without overwhelming you with technical jargon.

    When we onboard a client, we dedicate ourselves to delivering the utmost excellence. To ensure optimal results, we limit the number of businesses we work with in the same industry. We avoid taking on direct competitors, as our primary focus is to establish your business as a leading force in the industry.

  • How much does Google Ads cost?

    Google Ads is pay-per-click (PPC) which means you only pay when someone clicks on your ad. How much you pay per click depends on many factors such as the type and competitiveness of your industry, your bidding strategy and your Quality Score. Signing up for a Google Ads account is free and you can run ads with any budget.

    To get a accurate Google AdWords quote get in touch with us directly.

  • How does a Google Ads account work?

    Google Ads is a pay-per-click (PPC) model. This means you only pay Google when a user clicks on your ad.

    These ads can show in many places including search results, shopping results, the app store, YouTube, Gmail and other websites. They can be text ads, image ads or video ads so you can choose the platform and delivery method that best suits your target audience.

    “Google Ads are a great way to target people who are ready to convert. While search engine optimisation (SEO) can increase your organic traffic over time, Google Ads is a way to get fast and big results.

  • Is Google Ads Beneficial for My Small Business?

    Google Ads can be good for small businesses even on a tight budget.

    But getting a good return on investment can be tough if you’re thinking of managing it all yourself. A deep understanding of Google Ads strategy is required to get the most out of every dollar spent.

    At our agency we’ll help you achieve your goals, generate more leads and increase your sales through our expert Google Ads management.

    We believe in honesty and transparency so if we determine our Google Ads services aren’t right for your business at this time we’ll let you know and point you in the right direction. If you’re looking for a trustworthy Google Ads agency get in touch!

  • What is the impact of PPC on SEO?

    Paid and organic are two powerful marketing strategies for businesses to grow sustainably. But you might be wondering if running paid ads will cannibalise your organic search efforts.

    In reality most businesses get the best results by combining pay-per-click (PPC) and search engine optimisation (SEO). They don’t directly impact each other but often work together to create a powerful marketing outcome.

  • Is Google Ads worth the money?

    Yes. We wouldn’t recommend it if it wasn’t.

    However we need to understand your business, including your website’s suitability for Google Ads, your industry and the products/services you offer before we can determine if our PPC ads services are right for you. When you get in touch we’ll chat about your business goals and aspirations.

    Then we’ll analyse the numbers to see if Google Ads services can deliver a good return on investment for your business. If the numbers look good we’ll focus on maximising the effectiveness of your ads. Our goal is to have paid ads generate more leads and increase your lead to sale conversion rate.

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