Google Shopping Agency
In the bustling digital marketplace, standing out is key. Enter Google Shopping – your secret weapon for e-commerce success.
Our expert team transforms your product catalogue into eye-catching, sales-driving ads that capture shoppers’ attention at the perfect moment. We craft compelling listings that showcase your offerings, highlighting crucial details like price, colour, and availability. By leveraging advanced targeting and optimization techniques, we ensure your products reach the right customers, maximizing your ROI and boosting your bottom line. Don’t let your competitors steal the spotlight – let us help you harness the full potential of Google Shopping and turn browsers into buyers
Why Use Online Shopping Campaigns
Online shopping campaigns, particularly Google Shopping Ads, are essential for e-commerce success. These campaigns grab attention with visually appealing product images and details, significantly outperforming traditional text ads. With a 26% higher conversion rate, they attract customers who are ready to make a purchase.
Your products gain wider exposure, appearing across Google Search, Shopping tab, YouTube, and Gmail. The pay-per-click model ensures cost-effectiveness, as you only pay when potential customers show genuine interest and click on your ad.
This targeted approach, combined with higher conversion rates, typically results in a better return on investment. By showcasing your products at the top of search results, you gain a competitive edge in the crowded online marketplace. Ultimately, leveraging online shopping campaigns boosts your visibility, drives qualified traffic to your site, and increases your e-commerce sales.
Our Google Shopping Services Explained
Google Merchant Centre Setup
We expertly set up and optimise your Google Merchant Centre account, ensuring seamless integration with Google Shopping. Our service includes product feed optimisation, data quality improvements, and compliance with Google’s guidelines to effectively showcase your products.
Google Ads Campaign Setup
We create and manage tailored Google Shopping campaigns within your Google Ads account. This includes structuring ad groups, setting up smart bidding strategies, and crafting compelling product listings to maximize your visibility and return on ad spend (ROAS).
Strategic Product Targeting
Utilizing Performance Max campaigns (formerly Smart Shopping), we strategically promote your most promising products. Our data-driven approach analyses market trends and consumer behaviour to prioritize items with the highest sales potential.
Performance Reporting
Stay informed with our comprehensive reporting service. We provide regular insights based on key performance indicators (KPIs) such as ROAS, click-through rates, and conversion rates, enabling data-driven decision-making for your e-commerce strategy.
Dedicated Account Management
Experience personalized service with a dedicated account manager who serves as your primary point of contact. They ensure consistent communication, address your concerns, and continuously refine your Google Shopping strategy for optimal performance.
Ongoing Optimisation
We continuously monitor and optimise your campaigns, adjusting bids, refining product data, and implementing best practices to improve performance and adapt to market changes.
Our Google Shopping Process
Google Shopping: A Game-Changer for Perth Businesses
Google Shopping is a powerful tool for Australian businesses aiming to boost their online presence and reach more customers. This platform allows businesses to showcase their products directly in search results, making it easier for customers to find and purchase items. Here’s why it’s essential for Perth businesses:
Enhanced Visibility
Google Shopping displays product images, prices, and business names prominently in search results. This visual format creates a seamless shopping experience, acting as a Comparison Shopping Engine (CSE) where users can easily browse, compare, and select products.
Local Advantage
Perth businesses can effectively compete with larger international companies by targeting customers in their specific location. This local focus helps level the playing field for smaller retailers.
Increased Traffic and Sales
By optimising product listings through a tailored Google Shopping account setup, businesses can significantly improve their visibility and click-through rates. This leads to more website traffic and, ultimately, increased sales.
Getting Started on Google Shopping
To begin your journey with Google Shopping, you’ll need both a Google Ads account and a Merchant Centre account. Setting these up is free, and we can guide you through the entire process. The next crucial step is feeding your product data into the Google Merchant Centre. It’s essential to fill in all required fields accurately to ensure your products appear in the right search results – you don’t want your scarves listed under home appliances, for example.
While Google Search is a general search engine providing text links to web pages based on query relevance, Google Shopping is specifically designed for e-commerce, displaying product ads prominently in the shopping tab and Google Images.
Once you’ve linked your Google Ads and Merchant Centre accounts, you’re ready to launch your Google Shopping campaign. Effective campaign management, including strategic segmentation, optimized bidding strategies, and continuous testing, is key to maximizing performance and return on investment.
Don't just take our word for it.
- I have been with Perth Digital Edge for 4 years now and, since then, my business has grown so much that it is actually on the first page of Google when searching for it. Perth Digital Edge created a beatiful website following my ideas and managed the digital marketing side
- A big thanks to the SEO Company, Perth Digital Edge for the great work done on the development of my custom website. Happy customer!
- I started working with Ben just one week ago but I have been immediately impressed by his attentions to details, his organisational skills and his speed of response to any possible doubt or request. I am pretty sure my business will benefit enormously by the exposure it will soon get
- Being Sydney-based and producing a shoot in WA was a difficult task made seamless thanks to Ben and his team. Exceptionally professional communication and work which alleviated all my concerns and a quick turnaround on assets was much appreciated.