Programmatic Advertising Services

Programmatic Advertising Services & Media Buying 

Maximise your advertising reach, engagement, and ROI with our programmatic media services. Our team will assist you in utilising the power of AI and machine learning to optimize your ads, increasing conversions without exceeding your budget.

Programmatic Advertising Services And Media Buying 
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Increase Your Reach And Scale With Programmatic Advertising Services

Increase Your Reach And Scale With Our Programmatic Advertising Services

Programmatic advertising is a type of digital advertising that uses automated technology to buy and sell ad inventory. This means that ads can be targeted to specific audiences based on data such as demographics, interests, and behaviors. Programmatic advertising also allows for real-time bidding, meaning that advertisers can bid on ad inventory in real-time, allowing for greater efficiency and effectiveness in ad campaigns.

By using programmatic advertising services, businesses can increase their reach and scale by targeting their ads to a larger audience and maximizing their ad spend. Programmatic advertising allows businesses to reach their target audience more effectively by delivering ads to the right people at the right time, resulting in higher engagement and conversion rates.

In addition, programmatic advertising services can help businesses save time and money by automating the ad buying process and optimizing ad performance. This means that businesses can focus on other areas of their business while their ads are being optimized for maximum impact.

Expand Your Reach With programmatic advertising campaigns

  • Precise Targeting

    Programmatic advertising offers more advanced targeting options compared to traditional PPC advertising. This allows you to identify and reach your target audience with greater accuracy.

  • Higher quality leads

    The precise targeting of programmatic ads results in higher quality leads, which can lead to increased conversions.

  • Cost-effective

    By eliminating the guesswork, programmatic advertising saves you money by optimizing your budget for maximum ROI.

  • Time-saving

    Programmatic advertising automates repetitive tasks, freeing up more time for innovation and optimization of your business.

  • Cross-platform access

    Take advantage of multiple advertisers across different platforms, allowing for a more comprehensive and effective advertising strategy.

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Frequently Asked Questions

If you still have questions

Have more questions?
  • What Are Some programmatic advertising campaigns?

    Here are a few examples of programmatic advertising services at work:

    1. Display ads: These are banner ads that appear on websites and other digital properties. With programmatic advertising, advertisers can target specific audiences based on their demographics, interests, and behavior on the google display network and other DSPs.
    2. Video ads: These are ads that appear within video content on platforms such as YouTube or social media. Programmatic video ads can be targeted to specific audiences, and can also be optimized based on performance metrics such as viewability and completion rate.
    3. Native ads: These are ads that blend in with the content of the website or app they appear on. With programmatic advertising, native ads can be targeted based on the context of the content and the interests of the user.
    4. Social media ads: These are ads that appear within social media platforms such as Facebook, Instagram, and Twitter. Programmatic social media ads can be targeted based on user demographics, interests, and behavior, and can be optimized based on performance metrics such as engagement and conversion rate.
    5. Connected TV ads: These are ads that appear on streaming platforms such as Hulu, Roku, or Amazon Fire TV. Programmatic connected TV ads can be targeted to specific households based on demographic data and viewing habits, and can be optimized based on performance metrics such as completion rate and frequency.
  • What Is A DSP?

    DSP stands for Demand-Side Platform. It is a technology platform used by advertisers and agencies to manage their programmatic ad buying across multiple ad exchanges, websites, and other digital media platforms. DSPs provide advertisers with access to a large pool of ad inventory and the ability to target specific audiences with their ads.

    Some of the key features of DSPs include:

    1. Real-time bidding: DSPs use real-time bidding (RTB) to automate the process of buying and selling ad inventory in real-time auctions.
    2. Ad targeting: DSPs allow advertisers to target specific audiences based on a range of criteria, such as demographics, interests, and behavior.
    3. Optimisation: DSPs use algorithms and machine learning to optimize ad campaigns and improve performance over time.
    4. Analytics: DSPs provide advertisers with detailed analytics and reporting on ad performance, including impressions, clicks, conversions, and more.

    Overall, DSPs enable advertisers to reach their target audience more effectively, maximize their ad spend, and achieve better results from their programmatic ad campaigns.

  • programmatic advertising involves what exactly?

    a programmatic advertising campaign works by using software and algorithms to automate the process of buying and selling digital advertising space. Here is a basic overview of how programmatic advertising works:

    1. Advertiser sets campaign objectives: The advertiser sets the goals and targeting criteria for their ad campaign, such as the target audience, ad format, and budget.
    2. Ad exchange: Ad inventory from multiple publishers is made available on an ad exchange platform. Publishers can make their inventory available on the exchange, and advertisers can bid on it.
    3. Ad auction: When a user visits a website or app, an ad impression is generated, and a real-time auction takes place to determine which ad will be shown. Advertisers bid on the available ad inventory, and the highest bidder’s ad is displayed.
    4. Ad delivery: The winning ad is delivered to the user’s device and displayed within the content they are viewing.
    5. Optimisation: Programmatic advertising platforms use algorithms to track the performance of ads and optimize them for better results. This includes analyzing user behavior, click-through rates, and other metrics to adjust targeting and bidding strategies.
  • Where Will My Programmatic Advertising Ads Be Placed?

    The placement of your programmatic advertising ads will depend on a number of factors, including the targeting criteria you set, the ad inventory available, and the bidding strategies you use. Programmatic advertising platforms typically offer a variety of ad placements across a range of websites, apps, and other digital properties. These can include display ads, video ads, social media ads, and more. The platforms use algorithms to match your ads with the most relevant and appropriate placements, based on factors such as audience demographics, interests, and behavior. Ultimately, the goal is to place your ads where they are most likely to be seen by your target audience and drive the desired results for your campaign.

  • What Is Programmatic Advertising?

    Programmatic advertising refers to the use of software and automated systems to buy and sell digital advertising space. It involves the use of algorithms and data to make ad buying decisions in real-time, using auction-based systems. This allows advertisers to target specific audiences, optimize their ad campaigns, and achieve better results with greater efficiency. Programmatic advertising is commonly used in display, video, and mobile advertising, and it is increasingly being used in other forms of advertising, such as audio and connected TV.

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