Programmatic Advertising Services
Programmatic Advertising Services & Media BuyingÂ
Get more from your advertising, reach, engagement and ROI with our programmatic media services. We’ll help you harness the power of AI and machine learning to optimise your ads, without going over budget.
Increase Your Reach & Scale With Our Programmatic Advertising Services
Programmatic advertising is a type of digital advertising that uses automated technology to buy and sell advertising inventory. This means ads can be targeted to specific audiences based on data such as demographics, interests and behaviours. The advanced targeting capabilities of programmatic advertising enable advertisers to reach specific audiences more effectively by utilizing various criteria such as demographics, interests, and behaviour. Programmatic advertising also means real-time bidding, so you can bid on ad prices in real-time, for greater efficiency and effectiveness in your campaigns.
Understanding and segmenting target audiences is crucial for effective marketing strategies. With programmatic advertising services you can reach more and scale by targeting ads to a bigger audience and more of your ad spend. Programmatic advertising lets you reach your target audience more effectively by serving ads to the right people, at the right time, for higher engagement, higher conversions and less wasted ad spend.
Plus programmatic advertising services save you time and money by automating the ad buying process and optimising ad performance.
Scale Your Reach With Programmatic Digital Ad Campaigns
Advanced Targeting
Programmatic advertising has more advanced targeting options than traditional PPC. Data management platforms (DMPs) play a crucial role in this by collecting, storing, analysing, and activating data from various online sources to provide valuable insights into customer behaviour. So you can find and reach your target audience more accurately.
Better Quality Leads
Programmatic advertising has targeting parameters so you can target consumers based on specific audience segments. So you serve ads that are more relevant, which convert better.
No Guesswork
Advertising on programmatic platforms means you can save money by optimising for max ROI. No guesswork means you can start making money faster. It’s a win-win all round.
Time-Saving
Programmatic advertising automates the boring advertising tasks, so you can focus on growing and scaling your business’ sales and revenue.
Cross-Platform
Access multiple advertisers across multiple ad formats with programmatic advertising platforms for a more comprehensive and better advertising strategy.
Programmatic Advertising BenefitsÂ
What Is Included In Our Programmatic Services?
Partner with a programmatic display agency like Perth Digital Edge and we’ll make sure your programmatic ads are working as hard as they can. Our programmatic advertising services include:
We offer campaign development and strategy, advanced targeting with multiple attributes, ad creative, performance monitoring and reporting, ad testing and top-notch expertise and industry knowledge from our team of digital marketers. Our platform provides comprehensive tools for managing ad campaigns across various channels and devices, ensuring seamless ad creation and performance measurement.
As programmatic advertising is at the forefront of the digital advertising industry, partnering with a programmatic display advertising agency that’s ahead of the curve means your business can be too.
Don't just take our word for it.
- Ben at Perth Digital Edge has been my SEO and website saviour the past few months! His SEO knowledge is incredible, and his calm yet detailed help have been invaluable to me and my clients. I highly recommend PDE, and especially Ben.
- Ben was extremely efficient, generous and honest in his assessment of my complicated request. Thank you for giving me constructive insights and directions to move forward.
- We have found Ben and his team at Perth Digital Edge to be extremely knowledgeable, helpful and honest with their feedback. Ben has stopped at nothing in an effort to drive up our rankings and has been very successful in doing so. He takes pride in our site’s success, takes
- Dealing with Ben at Perth Digital Edge for his SEO service and web design for my fencing business has been 2nd to none, he’s easy to deal with and offered solutions to all the questions I asked.
Frequently asked questions
Where will my programmatic advertising ads be placed?
Ad placement will depend on the targeting criteria you set, ad inventory available and the bidding strategies you use. Programmatic advertising platforms offer ad placements across multiple websites, apps and other digital properties.
These can be display ads, video ads, social media ads and more. The platforms use algorithms to match your ads with the most relevant and suitable placements based on demographics, interests and behaviour.
How Does A programmatic advertising campaign work?
A programmatic advertising campaign works by using software and algorithms to automate the buying and selling of digital ad space. Here’s a basic overview of how programmatic advertising works:
- Advertiser sets campaign objectives: The advertiser sets the goals and targeting criteria for their ad campaign, such as the target audience, ad formats and budget.
- Ad exchange: Ad inventory from multiple publishers is made available on an ad exchange platform. Publishers can make their inventory available on the exchange and advertisers can bid on it.
- Ad auction: When a user visits a website or app, an ad impression is generated and a real-time auction takes place to determine which ad will be shown. Advertisers bid on the available ad inventory and the highest bidder’s ad is displayed.
- Ad delivery: The winning ad is delivered to the user’s device and displayed within the content they are viewing.
- Optimisation: Each programmatic advertising platform uses algorithms to track the campaign performance of ads and optimise them for better results. This includes analysing user behaviour, click-through rates and other metrics to adjust targeting and bidding strategies.
What is a DSP?
DSP stands for Demand-Side Platform. It’s a technology platform used by advertisers and agencies to manage ad campaigns across multiple ad exchanges, websites and other digital media platforms. DSPs give advertisers access to a large pool of digital ad inventory and the ability to target specific audiences with their ads.
Some of the key features of DSPs are:
- Real-time bidding: DSPs use real-time bidding (RTB) to automate the programmatic buying of ad space in real-time auctions.
- Ad targeting: DSPs allow advertisers to target specific audiences based on demographics, interests and behaviour.
- Ad Spending Optimisation: DSPs use algorithms and machine learning to optimise campaigns and improve performance over time.
- Analytics: DSPs provide advertisers with detailed analytics and reporting on ad performance, impressions, clicks, conversions and more.
In summary, DSPs help advertisers reach their audience better, maximise their ad spend and get better results from their programmatic campaigns.
What types of programmatic advertising campaigns are there?
Here are a few examples of programmatic services:
- Display ads: Banner ads on websites and other digital properties. With programmatic advertising, advertisers can target specific audiences based on demographics, interests and behaviour on Google Ads (Google Display Network) and other DSPs. (We’ll cover what a DSP is in the FAQ below!)
- Video ads: Ads within video content on platforms like YouTube or social media. Programmatic video ads can be targeted to specific audiences and optimised based on performance metrics like viewability and completion rate.
- Native ads: Ads that blend in with the content of the website or app they appear on. With programmatic advertising, native ads can be targeted based on the context of the content and interests of the user.
- Social media ads: Ads within social media platforms like Facebook, Instagram and Twitter. Programmatic social media ads can be targeted based on user demographics, interests and behaviour and optimised based on performance metrics like engagement and conversion rate.
- Connected TV ads: Ads on streaming platforms like Hulu, Roku or Amazon Fire TV. Programmatic-connected TV ads can be targeted to specific households based on demographic data and viewing habits and optimised based on performance metrics like completion rate and frequency.
What Is Programmatic Advertising?
Programmatic advertising is the use of software and automated systems to buy and sell digital ad space. It’s the use of algorithms and data to make ad-buying decisions in real time-using auction-based systems. Advertisers can target specific audiences, optimise their campaigns and get better results faster with more efficiency. Programmatic is used in display, video and mobile advertising and is being used in other forms of advertising such as audio and connected TV.