Programmatic Advertising Services

Programmatic Advertising Services & Media Buying 

Get more from your advertising, reach, engagement and ROI with our programmatic media services. We’ll help you harness the power of AI and machine learning to optimise your ads, without going over budget.

Programmatic Advertising Services And Media Buying 
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Increase Your Reach And Scale With Programmatic Advertising Services

Increase Your Reach & Scale With Our Programmatic Advertising Services

Programmatic advertising is a type of digital advertising that uses automated technology to buy and sell advertising inventory. This means ads can be targeted to specific audiences based on data such as demographics, interests and behaviours. The advanced targeting capabilities of programmatic advertising enable advertisers to reach specific audiences more effectively by utilizing various criteria such as demographics, interests, and behaviour. Programmatic advertising also means real-time bidding, so you can bid on ad prices in real-time, for greater efficiency and effectiveness in your campaigns.

Understanding and segmenting target audiences is crucial for effective marketing strategies. With programmatic advertising services you can reach more and scale by targeting ads to a bigger audience and more of your ad spend. Programmatic advertising lets you reach your target audience more effectively by serving ads to the right people, at the right time, for higher engagement, higher conversions and less wasted ad spend.

Plus programmatic advertising services save you time and money by automating the ad buying process and optimising ad performance.

Scale Your Reach With Programmatic Digital Ad Campaigns

  • Advanced Targeting

    Programmatic advertising has more advanced targeting options than traditional PPC. Data management platforms (DMPs) play a crucial role in this by collecting, storing, analysing, and activating data from various online sources to provide valuable insights into customer behaviour. So you can find and reach your target audience more accurately.

  • Better Quality Leads

    Programmatic advertising has targeting parameters so you can target consumers based on specific audience segments. So you serve ads that are more relevant, which convert better.

  • No Guesswork

    Advertising on programmatic platforms means you can save money by optimising for max ROI. No guesswork means you can start making money faster. It’s a win-win all round.

  • Time-Saving

    Programmatic advertising automates the boring advertising tasks, so you can focus on growing and scaling your business’ sales and revenue.

  • Cross-Platform

    Access multiple advertisers across multiple ad formats with programmatic advertising platforms for a more comprehensive and better advertising strategy.

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Programmatic Advertising Benefits 

Our Process
Programmatic advertising has become increasingly popular in recent years due to its ability to deliver targeted ads to specific audiences, its cost-effectiveness, and real-time optimization capabilities. This digital advertising method uses automated technology to buy and sell ad inventory, allowing businesses to maximize the effectiveness of their ad campaigns while saving time and resources. In this context, programmatic advertising offers a range of benefits, including: 

Don't just take our word for it.

Frequently asked questions

Have more questions?
  • Where will my programmatic advertising ads be placed?

    Ad placement will depend on the targeting criteria you set, ad inventory available and the bidding strategies you use. Programmatic advertising platforms offer ad placements across multiple websites, apps and other digital properties.

    These can be display ads, video ads, social media ads and more. The platforms use algorithms to match your ads with the most relevant and suitable placements based on demographics, interests and behaviour.

  • How Does A programmatic advertising campaign work?

    A programmatic advertising campaign works by using software and algorithms to automate the buying and selling of digital ad space. Here’s a basic overview of how programmatic advertising works:

    1. Advertiser sets campaign objectives: The advertiser sets the goals and targeting criteria for their ad campaign, such as the target audience, ad formats and budget.
    2. Ad exchange: Ad inventory from multiple publishers is made available on an ad exchange platform. Publishers can make their inventory available on the exchange and advertisers can bid on it.
    3. Ad auction: When a user visits a website or app, an ad impression is generated and a real-time auction takes place to determine which ad will be shown. Advertisers bid on the available ad inventory and the highest bidder’s ad is displayed.
    4. Ad delivery: The winning ad is delivered to the user’s device and displayed within the content they are viewing.
    5. Optimisation: Each programmatic advertising platform uses algorithms to track the campaign performance of ads and optimise them for better results. This includes analysing user behaviour, click-through rates and other metrics to adjust targeting and bidding strategies.
  • What is a DSP?

    DSP stands for Demand-Side Platform. It’s a technology platform used by advertisers and agencies to manage ad campaigns across multiple ad exchanges, websites and other digital media platforms. DSPs give advertisers access to a large pool of digital ad inventory and the ability to target specific audiences with their ads.

    Some of the key features of DSPs are:

    1. Real-time bidding: DSPs use real-time bidding (RTB) to automate the programmatic buying of ad space in real-time auctions.
    2. Ad targeting: DSPs allow advertisers to target specific audiences based on demographics, interests and behaviour.
    3. Ad Spending Optimisation: DSPs use algorithms and machine learning to optimise campaigns and improve performance over time.
    4. Analytics: DSPs provide advertisers with detailed analytics and reporting on ad performance, impressions, clicks, conversions and more.

    In summary, DSPs help advertisers reach their audience better, maximise their ad spend and get better results from their programmatic campaigns.

  • What types of programmatic advertising campaigns are there?

    Here are a few examples of programmatic services:

    • Display ads: Banner ads on websites and other digital properties. With programmatic advertising, advertisers can target specific audiences based on demographics, interests and behaviour on Google Ads (Google Display Network) and other DSPs. (We’ll cover what a DSP is in the FAQ below!)
    • Video ads: Ads within video content on platforms like YouTube or social media. Programmatic video ads can be targeted to specific audiences and optimised based on performance metrics like viewability and completion rate.
    • Native ads: Ads that blend in with the content of the website or app they appear on. With programmatic advertising, native ads can be targeted based on the context of the content and interests of the user.
    • Social media ads: Ads within social media platforms like Facebook, Instagram and Twitter. Programmatic social media ads can be targeted based on user demographics, interests and behaviour and optimised based on performance metrics like engagement and conversion rate.
    • Connected TV ads: Ads on streaming platforms like Hulu, Roku or Amazon Fire TV. Programmatic-connected TV ads can be targeted to specific households based on demographic data and viewing habits and optimised based on performance metrics like completion rate and frequency.
  • What Is Programmatic Advertising?

    Programmatic advertising is the use of software and automated systems to buy and sell digital ad space. It’s the use of algorithms and data to make ad-buying decisions in real time-using auction-based systems. Advertisers can target specific audiences, optimise their campaigns and get better results faster with more efficiency. Programmatic is used in display, video and mobile advertising and is being used in other forms of advertising such as audio and connected TV.

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