Remarketing Perth For Lost Customers

Remarketing shows ads to people who visited your website but left without enquiring or buying, across the Google Display Network, YouTube, Gmail, Google search and Meta ads on Facebook and Instagram. Perth Digital Edge runs remarketing campaigns for Perth businesses from our Perth HQ in Wanneroo, for $600 a month, or 20% of ad spend once spend passes $3,000 a month, with no lock-in. Most small businesses start with a media budget of $800 to $2,500 a month.

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$600 a month

Or 20% of spend over $3,000, no lock-in

Tracking audited first

Before a single list is built

Free audit

Of your account, before you spend

Remarketing Perth by Perth Digital Edge: a visitor leaves the pricing page, joins a seven day remarketing list, sees a remarketing ad on a news site, YouTube and Instagram, then returns and enquires, beside example remarketing lists for pricing page viewers, cart abandoners and past customers with recent enquirers excluded

Certified partners

Awards & recognition

How Remarketing Works

Most website visitors leave on their first visit without enquiring. A Google tag or Meta pixel adds each visitor to a list, and campaigns then show retargeting ads to the people on that list as they browse elsewhere. First time visitors from yesterday can be treated differently from past customers who bought last year.

Audience segmentation is where remarketing earns its keep. Lists are built from behaviour: people who viewed a service, started a form and stopped, or added to a cart and left. Warm visitors from the last few days get a reminder. Visitors from the last month get proof, such as a review or a result. Customers who already converted are excluded, so you stop paying to reach them.

Done well, remarketing is the cheapest conversion in the account because the person already knows your brand. Done badly, it’s the same banner served forty times to someone who already bought.

Remarketing lists, service business Example

Pricing page, last 7 daysReminder

Service pages, last 30 daysProof

Form started, not sent, 14 daysOffer

Past customers, 180 daysRepeat

Enquired in the last 30 daysExcluded

Under 5 seconds on siteExcluded

Illustrative example of how lists are split by behaviour and time.

Where Your Remarketing Ads Appear

Remarketing ads follow relevant users in your target audience across the web, with one remarketing strategy so the message stays consistent.

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Google Display Network

Display ads and banners across the millions of websites and apps in the network, with placement exclusions to keep your brand away from the wrong content.

YouTube And Gmail

Video and Gmail placements for past visitors, useful for long sales cycles where people need several reminders before they’re ready to talk.

Google Search

Remarketing lists for search ads raise bids and change the ad copy when a past visitor searches again.

Facebook And Instagram

Social media retargeting through the Meta pixel and Conversions API, with the same lists, windows and exclusions, so social media platforms and Google tell one story.

What Our Remarketing Services Cover

Remarketing runs on your own website data, so our remarketing services start with tracking rather than banners.

Tracking Audit And Tag Setup

The Google tag, Meta pixel, Conversions API and key events in Google Analytics checked first.

Audience Segmentation

Lists for service viewers, form and cart abandoners and past customers, each with its own time window, with overlapping lists stopped from competing.

Banners And Ad Copy

Targeted ads for each window, with ad copy written for what the visitor already saw. Different combinations are tested before budget follows the winner.

Dynamic Remarketing For E-commerce

Dynamic remarketing shows the exact products a shopper viewed or left in a cart, pulled from your product feed across Google and Meta.

Frequency And Ad Fatigue

Frequency caps per list and creative refreshed on a schedule, because ad fatigue turns a reminder into an irritation and lifts cost per conversion.

Landing Pages And Speed

Slow pages are often why visitors left. As a full service digital agency, our web development team fixes the page a returning visitor lands on.

Web design →

Is Your Website Ready For Remarketing?

Remarketing can’t create business from nothing. It works on visitors you already have, so whether it fits depends on your business model and traffic.

✓Remarketing suits you when

✓

Website visits come steadily from search, SEO or ads

✓

Buyers compare options before they enquire

✓

You sell online and carts are abandoned

✓

Past customers buy again or refer others

✓

Conversion tracking is in place, or can be fixed

✕Build traffic first when

Your site gets only a handful of visits a week

Nobody is running search ads or SEO yet

There’s no clear enquiry or checkout path

The website itself is the reason people leave

You need first time visitors more than return ones

Not sure which side you’re on? A free account audit tells you before you spend.

Data Driven Lists From Google’s Own Systems

We connect to Google’s systems directly rather than reading summary reports.

Google Analytics 4

Which pages people visit before they enquire and which they abandon, so lists follow real behaviour. GA4 audiences share straight into Google Ads.

Google Ads API

Which lists are filling, how often each person sees an ad and what each audience costs per conversion, at full depth.

Search Console

The queries behind each first visit, so we know what a returning visitor was originally looking for.

PageSpeed Insights

Whether the page a returning visitor lands on passes Core Web Vitals on a phone, because slow pages lose them twice.

Results From Accounts We Manage

Remarketing depends on the same conversion data as the rest of the account, which is why our tracking audit comes first. These figures come from named Perth clients we run paid media for.

+182%Conversions recorded after a tracking fix, no extra spendHome Base, Perth

-22%Google Ads cost per conversion4×4 Extras, Perth

3.2xReturn on Google and Meta ad spendFencrGatr, Perth

+215%Enquiries and quote requestsFencrGatr, Perth

See the case studies →

Brands We’ve Worked With

From trades and retailers to tourism, finance and local government, these are businesses we have built websites for, ranked or advertised. Tap any logo to read the case study.

What Remarketing Costs In Perth

You pay Google and Meta for media from your own accounts, and us $600 a month, or 20% of ad spend once spend passes $3,000 a month for managing it. For most small businesses a remarketing budget of $800 to $2,500 a month covers the lists a Perth site generates. The right share of your marketing budget depends mostly on traffic.

Site traffic

Sales cycle

Platforms

Product feed

Remarketing Management

Service businesses with steady traffic

From $600

a month or 20% of spend over $3,000; media from about $800 a month

Tracking audit and repairs
Google Display, YouTube and search lists
Facebook and Instagram retargeting
Monthly meetings

Ask about this option

No lock-in

Dynamic Remarketing

E-commerce stores with a catalogue

From $600

a month or 20% of spend over $3,000; feed setup scoped after the audit

Product feed setup
Exact products from carts and views
Google and Meta catalogue ads
Past customer exclusions

Ask about this option

Search Plus Remarketing

Businesses that need new visitors too

From $600

a month or 20% of spend over $3,000; search media from about $1,500 a month

Search campaigns for new visitors
Remarketing for the ones who leave
One account, one strategy

Ask about this option

If your site doesn’t yet have the traffic to fill a list, we’ll say so and recommend SEO or search ads first rather than take a fee for campaigns that can’t run. For most businesses, that’s the better order.

How A Remarketing Campaign Runs

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STEP 01

Month One

Tracking audit and repairs, key events confirmed, lists built and left to fill, creative produced for each window, then launch with frequency caps in place.

STEP 02

Months Two And Three

Windows, messages and platforms tested against each other. Lists that spend without converting are trimmed, the ones that convert are expanded, and search lists are added.

STEP 03

Month Four Onward

Creative refreshed on a schedule, feeds maintained, new lists added as pages launch, and the remarketing budget reviewed against search and social to drive more sales.

What Clients Say

Google★★★★★4.952 reviews Clutch★★★★★5.0verified

★★★★★

Ben did an awesome job with Sell My Car Pro. He took care of everything from the website development and SEO through to the graphic design, branding and logo.

Abdul JoranyGoogle review, Sell My Car Pro

★★★★★

Perth Digital Edge has done a fantastic job managing our rather complex Adwords account and with helping us strategize our online advertising. I would recommend them to anyone.

Jon MyersGoogle review, Westside Auto Wholesale

★★★★★

We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence. Ben was fantastic to work with.

Anita Pages-OliverGoogle review

Real reviews. A selection from our Google reviews, some shortened to fit.

Remarketing FAQs

Straight answers to the questions owners ask us most before work starts.

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How Much Does Remarketing Cost In Perth?

Media is paid to Google and Meta directly, and most small businesses we manage start with $800 to $2,500 a month. Management is $600 a month, or 20% of ad spend once spend passes $3,000 a month, with no setup charge and no contract term.

What’s The Difference Between Remarketing And Retargeting?

None in practice. Remarketing is Google’s word, from the Google AdWords days, and retargeting is the wider industry term. Retargeting and remarketing agencies use them interchangeably.

Will Remarketing Annoy People?

Not when it’s set up properly. Frequency caps, time windows and exclusions keep ads relevant.

How Many Visitors Do We Need?

Google needs a minimum list size before it will show ads, and a list that barely qualifies won’t learn.

Can Remarketing Increase Leads For Small Businesses?

Yes, when there’s traffic to work with. Remarketing brings back potential customers who already know you, which is why it often has better conversion rates than cold campaigns.

Do You Use Personalised Campaigns For Different Products?

Yes. Personalised campaigns change the message by page, product and time since the visit, and dynamic remarketing shows each shopper their own viewed items.

Do You Need To Be A Google Premier Partner To Run Remarketing?

No. Google Premier Partner status goes to the top 3% of Google Partners in each country, ranked on client spend, growth and retention. We’re a Google Partner, and results come from audience design and tracking.

Who Owns The Audiences?

You do. Lists live in your Google Ads and Meta accounts, and they stay with you if you leave.

Do You Work Outside Perth?

Most clients are in Western Australia, and we run remarketing nationally from the same team.

Google Ads Guides From The Team

All Google Ads articles

Google Ads•October 30, 2026•13 min•

Google Shopping Ads: A Guide For Australian Retailers

Learn how to set up and optimise Google Shopping Ads for your Australian retail business. Expert guide on Merchant Center, product feeds, bidding and local inventory.

Ben Tippett, founder of Perth Digital Edge

Written byBen Tippett

Read

Google Ads•October 30, 2026•10 min•

SEO Vs Google Ads: Which Is Right For Your Business?

Compare SEO and Google Ads for Australian businesses. Learn when to use paid search, when to invest in organic, and how to combine both for maximum results.

Written byBen Tippett

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Perth Digital Edge, digital marketing agency in Perth

Google Ads•August 12, 2026•13 min•

How SEO And Google Ads Work Better Together

Most Perth businesses pick a side: SEO or Google Ads, one budget, one bet. That split quietly costs them. Run as a single strategy, the two reinforce each

Written byBen Tippett

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Our Technology Partners and Certifications

The platforms we build, run and measure your marketing on every day.

Google Ads

Google Analytics

Bring Back The Visitors Who Almost Enquired

Perth Digital Edge is a digital agency and Google Partner in Wanneroo, and a Global Search Awards 2026 finalist, offering digital marketing services from SEO to web design and paid media. Among remarketing agencies, we start with an intimate understanding of your business goals and your tracking, so more customers come back and buy. Book a free audit and we’ll show you who your business online is losing.

Book a free audit

Call 1800 967 911