Accounting SEO
Accountant SEO Strategies That Generate Income
Get more local clients and grow your own accounting business or firm with a targeted, industry specific SEO strategy.
Accountant SEO Services Overview
Let’s face it – Australia has plenty of accounting firms. Whether you’re a new accounting firm or an established accountant looking to get more clients beyond the end of financial year rush, accountant SEO services are a more cost effective way to reach your target market than other channels.
According to recent Google stats, less than 1% of users interact with search results that don’t show on page 1. So if your accounting firm’s website isn’t on page 1 of Google, you might as well be invisible to new clients.
The demand for accountant SEO is growing and it’s easy to see why. The cost of PPC for accountants is getting out of control and the market is saturated so accounting firms and agencies are looking for more affordable ways to get new business.
A recent test by our team at PDE showed that a custom accountant SEO strategy can cut new customer acquisition costs for accounting firms by 46% compared to relying on PPC alone. By targeting local search and only targeting a location specific market, our clients were able to reduce their reliance on PPC and create a 24/7 digital marketing funnel for new clients.
Perth Digital Edge is a specialist SEO agency that knows the ins and outs of getting websites ranking in the professional services sector. Whether you’re in dentistry or accounting, your website marketing requires a custom approach that takes into account the unique conditions of your market – and that’s where we come in.
Our Accounting Industry SEO Strategy
Service Offering Assessment
Before we create an accountant SEO strategy for your website we work with you to understand your core accounting services. Whether it’s business accounting or personal accounting, you need to know the full range of accounting and bookkeeping services you offer. This information helps us identify which pages of your website need optimisation and which ones need to be created.
Technical SEO Audit
Our in-house technical SEO expert will focus on all the technical aspects of your search engine results pages and accounting website. We use third party tools along with Google’s resources to review and improve elements such as website accessibility, site speed, internal linking, site architecture, duplicate content, security, sitemaps and local targeting strategies.
Google My Business Setup
Your Google Business profile is a local citation. Claiming and optimising this profile for search engines is important for credibility. We run a 23 point checklist to ensure your profile is optimised for relevant search terms.
Keyword Research
Understanding your market and how they search for your services is key. This means researching what your target market is searching for, the search volume and the format that satisfies the searcher’s intent. For example if there’s high search volume for “facelift benefits” in your target area, you should include this on your site. This way you can incorporate relevant search queries into your content and get your site visible and relevant.
Keyword Identification
We identify local search terms your target market uses, focusing on transactional keywords for local searches rather than broad general terms.
Content Creation
With competitor insights and target keywords in hand, we start developing content and pages designed to increase your ranking on SERPs.
NAP Links
NAP stands for Name, Address and Phone Number. Consistent NAP across multiple online directories builds trust with search engines and users.
Link Building
This involves getting links from other sites to yours which increases your site’s authority in Google’s eyes and helps your pages rank higher. In the competitive plastic surgery market this is a key part of driving organic traffic to your site.
Content Marketing
When creating a content plan, it’s important to bridge the gap between what your brand offers and what your customers need. Without compelling, informative and relevant content, engaging site visitors and differentiating from competitors can be tough. Our content marketing services creates optimised content types for your website including blogs, videos, podcasts, graphics and eBooks.
Reporting
Once the links are live we monitor their performance closely. We provide you with a monthly report that includes metrics like referral traffic, domain authority of the linking site and the impact on your search rankings. This helps us to fine tune our strategies and make data driven decisions.
Our Accounting SEO Process
What is SEO for Accountants?
As an accountant you’ve probably come across the term search engine optimisation, like many of us have encountered GST without fully understanding the details. So what is SEO for accountants and how can it be used to get new clients and establish your firm as a local authority?
SEO for accountants means fine tuning both on site and off site elements to get your accounting firm to the top of the search results for keywords that drive bookings and conversions.
Recent data suggests there are over 200 factors that contribute to a website’s Google ranking. Not all of these factors are equal nor will they all impact your website’s visibility in the search engine results.
Our job is to focus on the on site and off site SEO ranking factors that are important for your accounting firm. By focusing on these we can create a bespoke accounting SEO strategy that will get your firm in front of new clients and more new leads.
Why is Accountant SEO So Important?
All that above might seem irrelevant to you but here’s the bottom line when it comes to SEO for accountants.
In 2022 the average cost per click for paid marketing in the top accounting firms sector is around $10. Among professional services, accounting firms and legal practices have some of the highest CPC rates in Australia.
This means every click on your Google Ad will cost you $10. If one in five clicks results in an enquiry, that’s an average enquiry cost of $50. If one in five of those enquiries convert to a new client, your customer acquisition cost would be $250.
When you look at it this way digital marketing for accountants seems expensive.
If someone types in search terms like “Accountant + Location” or “Business Accounting Services + Location” your website needs to be on the first page of those results. Not being on the first page means less than 1% of users will find your accounting firm.
So if you can afford to miss out on the 99% of users who interact with an accounting firm on the first page of Google you might not need an SEO strategy. But if you rely on those users to grow your client base and sustain growth then SEO is a must.
What is the most important SEO strategy for Accountants?
Local SEO is the top strategy in accountant SEO.
A common mistake when it comes to SEO for accountants is thinking you need to rank for generic terms like “Accountant” or “Accounting Firm”.
Looking at the Australian search stats we have:
• “Accountant” gets 14,800 searches per month in Australia.
• “Accounting firms” gets 1,900 searches per month in Australia.
So why not target these keywords in your accountant SEO?
But there are two reasons to rethink targeting these keywords if you want to maximise ROI.
Both keywords are highly competitive. Every accounting firm in the country is targeting them. So you’re up against every accounting firm in Australia targeting these terms. So a big budget is required if you want to be competitive.
The search intent behind these keywords is non transactional. This means users typing these terms are looking for general information about an accountant role (job description, salary etc) or are just compiling a list of accounting firms for their email outreach.
A local SEO strategy for your accounting firm’s name means you’re seen by the right people at the right time. Forget about generic terms that get clicks but don’t fill your appointment book – that’s not what we’re after.
By going local we can target high value users who are most likely to convert into actual clients for your business.
Instead of focusing on broad informational intent keywords that look good but don’t deliver, we focus on keywords your target market are searching for when they’re ready to book an appointment with your accounting firm.
By optimising your accounting website for local search terms we make it easy for local and potential clients to find your business. After all these are the people who will actually pay your bills – not those just looking for the average accountant salary in Australia.
Don't just take our word for it.
- Perth Digital Edge absolutely know customer service. I contacted them in the morning, and literally within an hour or two they had attended my site and solved my problem. These guys are AWESOME!!!!! I can not thank them enough. So thank you again Perth Digital Edge.
- Ben at Perth Digital Edge helped my company with its online presence and sorted the jumble it was in he was actually helpful and got the job done.
- Ben & the team at Perth Digital Edge were engaged to create our corporate website. The website was created quickly and exactly to the brief, any updates and changes from our side were actioned extremely quickly.I would not hesitate to use Ben for another website build, very happy with the
- As a long-term client of Perth Digital Edge, I am continually impressed by the exceptional service and expertise they offer. Over the years, my experience with this company has been nothing short of excellent, thanks in large part to Ben’s unparalleled skills and dedication. One of the most significant improvements
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